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All Journal Jurnal Pengabdian UNDIKMA
Nida, Abidah Fahimatun
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Pengabdian UNDIKMA

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Penguatan Literasi Digital dan Branding Penulis Perempuan melalui Pendampingan Pemasaran Konten Berbasis 5A Arofah, Rifka Utami; Hidayati, Noor Kholifah; Mintarti, Mintarti; Rahma, Zaida Aqiela; Nida, Abidah Fahimatun
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.19169

Abstract

This community service program aims to enhance digital literacy and branding skills among female writers through a 5A content marketing–based approach for members of Nasyiatul ’Aisyiyah in Banyumas Regency. The program was implemented using demonstration and discussion methods, with data collected through questionnaires and analyzed using the Wilcoxon test. The results indicate a positive improvement in participants’ digital marketing literacy, with a 75% increase reflected in higher post-test scores compared to pre-test scores. The findings also suggest a shift in participants’ perspectives regarding the role of writers in the digital era, which extends beyond text production to include personal branding development and community engagement through social media platforms such as Instagram and TikTok. These outcomes highlight the importance of integrating content marketing strategies into digital literacy programs for writers.
Co-Authors Arofah, Rifka Utami Hidayati, Noor Kholifah Mintarti Mintarti, Mintarti Rahma, Zaida Aqiela