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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Fitryia Rahma Putri
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Peran Bazar Umkm Sebagai Strategi Pemberdayaan Perempuan dalam Meningkatkan Ketahanan Ekonomi Keluarga di Desa Paya Angus: Penelitian Dealfi Anggun Fratiwi; Cut Mutia Rani; Madiha Layanah; M. Faiz Javier; Fitryia Rahma Putri; Dini Febriyanti; Rofi’ul Amri; Imam Warmansyah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5615

Abstract

Family economic resilience in Paya Angus Village faces pressures from global dynamics, pandemic effects, and price fluctuations, with women playing a key role via MSMEs. This study aims to analyze the role of MSME bazaars as a women's empowerment strategy to enhance such resilience. Employing a descriptive qualitative approach, the population includes women MSME actors, village officials, and bazaar organizers; purposive sampling was used until data saturation. Instruments comprised participatory observation, semi-structured interviews, and documentation, analyzed via Miles and Huberman model involving data reduction, display, and verification with triangulation. Findings reveal bazaars boost sales income, self-confidence, and household economic diversification, despite capital and digital marketing constraints. The conclusion affirms bazaars as effective sustainable empowerment tools requiring training and market access support.
Co-Authors Cut Mutia Rani Dealfi Anggun Fratiwi Dini Febriyanti Imam Warmansyah M. Faiz Javier Madiha Layanah Rofi’ul Amri