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All Journal Jurnal AbdiMas Nusa Mandiri
Fitri S, Nurmala
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Computer Science & IT Decision Sciences, Operations Research & Management Education Energy Environmental Science Mathematics Physics Social Sciences Other

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PENGEMBANGAN KEWIRAUSAHAAN KELOMPOK TANI JAGONG FAMILY MELALUI PELATIHAN MANAJEMEN USAHA DAN PEMASARAN ONLINE Paidi, Paidi; Fitri S, Nurmala; Adha, Ishbir Mujahid; Siahaan, Lasma Melinda; Hutasuhut, Khairul Ali
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 2 (2025): Periode Oktober 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i2.6902

Abstract

This community service program focused on the entrepreneurial development of the Jagong Family Farmer Group in Tebing Tinggi. The program was designed to address the group's limited knowledge and skills in modern business management and low digital literacy for online marketing. The methodology involved intensive training and mentoring in corn emping production, financial, and marketing management, along with fundamental digital training encompassing social media utilization and e-commerce introduction. The results indicate a quantifiable and significant improvement: the average knowledge score of the group members regarding business management and digital marketing increased by 63.46% (from 52 to 85). This enhanced capacity also resulted in better management of production, finance, and marketing, with social media utilization successfully increasing product promotional reach by 35%. In conclusion, the training successfully transformed the Jagong Family Farmer Group from traditional farmers into professional, economically independent, and digitally competitive business actors. This increase in digital literacy and business management skills provides a direct and positive contribution to the Sustainable Development Goals (SDGs), specifically in food security and economic growth.
Co-Authors Hutasuhut, Khairul Ali Ishbir Mujahid Adha Lasma Melinda Siahaan Paidi Paidi