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All Journal Jurnal Ilmiah Ekonomi dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Simbolon, Mangantar
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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STRATEGI MANAJERIAL DALAM MENJAGA DAYA SAING INDUSTRI BATIK INDONESIA DI ERA GLOBALISASI Simbolon, Mangantar; Remus Silalahi
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i2.9026

Abstract

Globalization has significantly changed the competitive dynamics of the Indonesian batik industry, presenting both opportunities and challenges. This study aims to analyze the managerial strategies implemented to maintain and enhance the competitiveness of the batik industry in the era of globalization. A qualitative approach with a literature review of relevant scientific sources was employed. The findings reveal that globalization intensifies competition, particularly due to the influx of mass-produced batik-patterned textile products from abroad. In response, batik industry players need to adopt integrated managerial strategies, including product innovation based on local wisdom, the use of digital technology in marketing, human resource competency development through training, and the optimization of the marketing mix. The implementation of these strategies has been shown to positively impact business performance, market expansion, and the long-term sustainability of the batik industry. The study implies that an adaptive and holistic managerial approach is essential to navigating the complexities of global competition.
PENGARUH IMPLEMENTASI AI PADA SISTEM INFORMASI MANAJEMEN PENJUALAN Simbolon, Mangantar; Darwis Manalu
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.9030

Abstract

The development of Artificial Intelligence (AI) technology is driving the transformation of management information systems, including sales management information systems. This study aims to analyze the influence of AI implementation on the effectiveness of sales management information systems based on a review of scientific literature. The research method employed is a qualitative approach with a literature study, utilizing secondary data sources in the form of national and international journals discussing the application of AI in information systems and sales management. The analysis was conducted through the process of grouping, comparing, and synthesizing findings from previous studies. The results of the review indicate that AI implementation has a positive influence on the effectiveness of sales management information systems, particularly in improving information quality, data processing speed, and the accuracy of managerial decision-making. AI enables sales information systems to generate real-time and predictive information through the utilization of data analytics, demand forecasting, and customer behavior analysis. However, the effectiveness of AI implementation is contextual and highly influenced by organizational readiness, including the quality and availability of data, technological infrastructure, and human resource competence. Without the support of these factors, AI implementation has the potential not to provide optimal added value. This study confirms that AI is not merely an operational automation tool, but a strategic component in sales management information systems that can enhance organizational competitiveness if implemented in a planned manner and aligned with business needs.
Co-Authors Darwis Manalu Remus Silalahi