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All Journal Berajah Journal
Aldio Farri Reza
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Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENGARUH ANALISIS STRATEGI DIGITAL MARKETING DAN KEPERCAYAAN MEREK DALAM MEMBENTUK KEPUTUSAN PEMBELIAN: STUDI KASUS DI TOKO RODEO RAJANYA KANDANG Aldio Farri Reza; Defrizal
Berajah Journal Vol. 5 No. 12 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i1.578

Abstract

This study aimed to analyze the influence of digital marketing strategies and brand trust on purchasing decisions at the Rodeo Rajanya Kandang store. This research employed a quantitative approach, utilizing SPSS software as a data analysis tool. To assess data quality, validity and reliability tests were conducted, followed by a series of classical assumption tests: normality, multicollinearity, and heteroscedasticity. Hypothesis testing was conducted using a t-test, followed by a coefficient of determination analysis. This study involved 100 respondents, with the entire population being sampled using a saturated sampling technique. Data processing revealed that digital marketing strategies and brand trust have a positive and significant influence on purchasing decisions at the Rodeo Rajanya Kandang store.
Co-Authors Defrizal