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All Journal Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Ilmiah Ekonomi dan Manajemen
Yohanes Kuleh
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Other

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Pengaruh Desain Kemasan dan Citra Merek serta Kualitas Produk terhadap Keputusan Pembelian pada Produk Kecantikan Barenbliss (Studi Kasus pada Kota Samarinda) Vony Terezeti Taba; Yohanes Kuleh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8947

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh desain kemasan, citra merek, dan kualitas produk terhadap keputusan pembelian produk kecantikan Barenbliss di Kota Samarinda. Metode analisis statistik yang digunakan adalah Partial Least Squares (PLS) dengan bantuan aplikasi SmartPLS. Pengumpulan data dilakukan dengan penyebaran kuesioner, dengan teknik pengambilan sampel menggunakan purposive sampling. Jumlah sampel dalam penelitian ini adalah 85 responden. Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa desain kemasan berpengaruh secara positif dan signifikan terhadap keputusan pembelian, citra merek berpengaruh secara positif dan signifikan terhadap keputusan pembelian, serta kualitas produk berpengaruh secara positif dan signifikan terhadap keputusan pembelian.
Productivity of SMEs in the Wood Processing Industry: Case From "Gen Y" in PPU and Kutai Kartanegara, East Kalimantan Yohanes Kuleh; Erwin Setiawan; Arvita Rachmawaty
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.137-160

Abstract

The urgency of this research is to investigate the partial effects of business length (BL), HR quality (HRQ), and capital (Cpl) on turnover (Tnr), labor costs (LC), market share (MS) to profits (Pft) from active SME clusters operating in wood processing from two East Kalimantan locations, i.e. Penajam Paser Utara (PPU) and Kutai Kartanegara. Data was taken and compiled from interviews with 211 Gen Y as business owners and verified via the panel regression method. In the context of the wood processing industry. This paper finds two main indications. The first model in PPU shows that: (1) BL has a significant impact on Tnr, (2) BR, HRQ, Cpl, and Tnr have a significant impact on LC, (3) BL, HRQ, Cpl, Tnr, and LC have a significant impact on MS, and (4) BL, HRQ, Cpl, and Tnr have a significant impact on Pft. In the second model with the case in Kutai Kartanegara, it proves that: (1) BL and HRQ have a significant effect on Tnr, (2) BL, HRQ, and Cpl have a significant effect on LC, (3) BL, HRQ, Cpl, Tnr, and LC have an effect significant for MS, and (4) BL, HRQ, LC, MS have a significant effect on Pft. The originality of this idea promotes the continuity of SMEs towards a holistic cycle. Practical implications for SMEs in the wood processing industry in both places are able to encourage flexible strategies in business productivity by increasing HR quality, capital, market share and labor costs in a sustainable manner.
Co-Authors Arvita Rachmawaty Erwin Setiawan Vony Terezeti Taba