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p-Index From 2021 - 2026
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All Journal Journal of Digital Business and Innovation Management
Alimin, Faturrohman Dwi
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Decision Sciences, Operations Research & Management Library & Information Science

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Exploring the Benefits of Social Media in Supporting Sustainable Hiking Tourism in Puthuk Sempu, Indonesia Alimin, Faturrohman Dwi; Wihara, Dhiyan Septa; Mulyati, Tatik
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June
Publisher : Universitas Negeri Surabaya

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Abstract

This study aims to explore the benefits of social media in supporting the implementation of sustainable tourism in the Puthuk Sempu hiking tourism area. This study aims to explore the role of social media in the sustainability of Puthuk Sempu hiking tourism based on the location of Puthuk Sempu hiking tourism between two other hiking tourism, but Puthuk Sempu hiking tourism has been able to survive until now. This study uses qualitative methods through observation, interviews, and documentation to obtain narrative data. The results show that social media has been proven to support promotion, communication, and digital mapping. This study also emphasizes the importance of integrating local resources and simple digital utilization to maintain the sustainability of hiking tourism, by showing the correlation between obstacles and supporting factors for the sustainability of Puthuk Sempu hiking tourism.
Co-Authors Tatik Mulyati Wihara, Dhiyan Septa