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All Journal PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Melissa Mangali
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The Influence of Digital Marketing and Service Quality on Consumer Interest in Using the Services of BTSA Logistics Medan: Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Minat Konsumen Menggunakan Jasa BTSA Logistics Medan Angelina, Shenny; Afrizal; Melissa Mangali; Rabel Catayoc
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.321

Abstract

A successful marketing plan is essential for piquing customer interest in buying items, pushing businesses to become more competitive with both local and international rivals. BTSA Logistics, an Indonesian shipping firm, began operations in Medan in 2000. According to data on the quantity of containers and revenue, BTSA Logistics Medan has fallen short of its goals. It is believed that this is due to two key reasons: poor service quality and a digital marketing plan that is still underdeveloped. This study included all 608 clients who completed transactions with BTSA Logistics Medan in 2024. The Slovin formula was used to calculate the study's sample size, which was 241 respondents. The study's findings suggest that digital marketing has a limited impact on interest in utilizing BTSA Logistics Medan's services. Service quality has a partial impact on interest in utilizing BTSA Logistics Medan services. Digital marketing and service quality have a combined impact on interest in utilizing BTSA Logistics Medan services.
The Influence of Lifestyle and Financial Literacy on the Use of Fintech Payments Paylater Among Students of the Faculty of Economics, Prima Indonesia University in Medan: engaruh Gaya Hidup dan Literasi Keuangan Terhadap Penggunaan Fintech Pembayaran Paylater di Kalangan Mahasiswa Fakultas Ekonomi Universitas Prima Indonesia Medan Rivaldo, Rivaldo; Afrizal; Melissa Mangali; Earvin John Medina
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.375

Abstract

The rising adoption of financial technology, especially payment options like "buy now, pay later," is becoming more common among young individuals, especially students. This trend is very much connected to people wanting to buy more and more things and how well they can handle their own money. This research seeks to investigate how lifestyle and knowledge of financial matters affect whether students at the Faculty of Economics, Prima Indonesia University, Medan use "buy now, pay later" services. In this study, a quantitative method was used, involving a sample group of 363 people, with the number decided by using the Slovin formula. The results indicated that lifestyle and understanding of finance have a large impact on whether people use "buy now, pay later" fintech services, both separately and as a whole. Both factors together accounted for 41.6% of the behavior related to using "buy now, pay later," with financial understanding being a bigger factor than lifestyle. These conclusions highlight how important it is to increase students' knowledge of finance, so they can use "buy now, pay later" services more carefully and in a way that lasts, without causing money problems later on.
Co-Authors Afrizal Angelina, Shenny Earvin John Medina Rabel Catayoc Rivaldo, Rivaldo