Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Cigarskruie
Abdulahi , Taiwo
Unknown Affiliation
Religion Education

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Social Media Engagement and Small and Medium Enterprise (SME) Performance in Awka South’s Informal Sector, Nigeria Abdulahi , Taiwo
Cigarskruie: Journal of Educational and Islamic Research Vol. 2 No. 2 (2025): March
Publisher : Saniya Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65190/cigarskruie.v2i2.447

Abstract

Small and Medium Enterprises (SMEs) play a critical role in economic growth and employment creation in Nigeria, yet many struggle with visibility, customer engagement, and sustainable profitability. This study examined how consumer engagement on social media can be leveraged to improve the performance of informal SMEs in the Awka South Local Government Area of Anambra State. Data were collected through a structured questionnaire administered to 100 registered SMEs, and analysed using descriptive statistics, Pearson Product-Moment Correlation (PPMC) and Linear Regression. The findings revealed that consumer engagement on social media significantly contributes to SME performance by improving sales, customer retention, and brand visibility. The type of social media platform used by informal SMEs in promoting their business was found to be a vital tool for retaining customers. In contrast, the rate at which consumers engage with SMEs' posts was associated with SMEs' brand recognition. Furthermore, consumer interaction on social media was strongly positively correlated with SME sales growth (r = 0.784, p < 0.05). The study concludes that consumer engagement on social media is a vital tool for scaling up the performance of informal SMEs when used strategically and consistently. It recommends that informal SMEs pay attention to consumer engagement on social media strategies, invest in capacity building on digital tools, and that policymakers provide supportive digital infrastructure to enhance informal SMEs' growth.
Evaluation of the Fuel Subsidy Removal Effect on the Performance of Cooperative Societies in Osogbo Local Goverment Area of Osun State Abdulahi , Taiwo
Cigarskruie: Journal of Educational and Islamic Research Vol. 3 No. 1 (2025): September
Publisher : Saniya Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65190/cigarskruie.v3i1.448

Abstract

This study evaluated the impact of removing the fuel subsidy on the performance of cooperative societies in the Osogbo Local Government Area of Osun State. 112 members of cooperative societies were selected using a multi-stage random sampling method. The results of the findings indicated that although the cooperatives provided diverse range of services, prevalent among them are: loans and savings mobilization, farm inputs supply, marketing and processing of agricultural produce, findings also revealed that the fuel subsidy removal had a moderate to high negative impact on the revenues and expenditures of cooperative societies in Osogbo LGA, which led to increased operational costs, declining revenues, reduced profitability, and the need to adjust pricing strategies and expenditures amongst others. Similarly, the removal of fuel subsidy had a moderate negative impact on the membership, assets, and service delivery of cooperative societies in Osogbo LGA, resulting in declining membership, challenges in attracting and retaining members, increased costs of maintaining and acquiring assets, and difficulties in providing quality services and accessibility. Thus, this led the cooperatives to adopt various strategies to cope with the effects of fuel subsidy removal, with moderate effectiveness. Several recommendations were proffered by the researcher, among which are that the government should consider implementing targeted support programs and incentives for cooperative societies, including access to affordable credit, subsidies for essential inputs and services.
Self-Sustenance through Studentpreneurship among Students of Nnamdi Azikiwe University, Awka Abdulahi , Taiwo
Cigarskruie: Journal of Educational and Islamic Research Vol. 2 No. 2 (2025): March
Publisher : Saniya Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65190/cigarskruie.v2i1.449

Abstract

This study, titled Self-Sustenance Through Studentpreneurship Among Students of Nnamdi Azikiwe University, Awka, investigates how entrepreneurial activities contribute to financial independence and sustainable livelihoods among students. The research examined three objectives: the effect of selling products in the classroom on competitive edge, the influence of meeting students’ needs on self-employment, and the role of product customisation in meeting financial obligations. A descriptive survey research design was adopted to target studentpreneurs within the university community. From a population of 53,707 students, a sample of 398 was selected using Taro Yamane’s formula, with 85 active studentpreneurs purposively selected for detailed analysis. Data were collected using a validated and reliable questionnaire (Cronbach’s Alpha: 0.78–0.83) and analysed with descriptive and inferential statistics, including Pearson correlation and regression. Findings revealed that selling products in the classroom significantly enhanced competitive edge, explaining 68.9% of its variance (R² = .689, F = 183.557, p = .000). Meeting students’ needs strongly contributed to self-employment, accounting for 93.3% of variance (R² = .933, F = 76.640, p = .000), with capital and demand alignment as key predictors. Furthermore, customising products and services significantly improved students’ ability to meet financial obligations, accounting for 92% of the variance (R² = .920, F = 310.236, p = .000). The study concludes that student entrepreneurship fosters self-sufficiency through creativity, demand-driven ventures, and product customisation. It recommends that universities support responsible classroom sales, encourage market-driven innovation, and establish incubation hubs to enhance entrepreneurial training and product development.
Co-Authors