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All Journal Tahqiqa: Jurnal Pemikiran Hukum Islam
Uzmawi, Cahyo Nurul
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Law, Crime, Criminology & Criminal Justice Social Sciences

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MENUJU FIKIH YANG ADAPTIF: MAQASID AL-SYARI‘AH SEBAGAI KERANGKA PENILAIAN KUPON BERHADIAH Khoiruddin, Ridhwan; Uzmawi, Cahyo Nurul; Al-Faiq, Naufal Ilham; Ramadan, Rizky Eriya
Jurnal Tahqiqa : Jurnal Pemikiran Hukum Islam Vol. 20 No. 1 (2026): Januari
Publisher : Sekolah Tinggi Ilmu Syariah Al-Hilal Sigli Aceh- Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/tahqiqa.v20i1.456

Abstract

The practice of prize coupons as a promotional strategy in the modern economy raises Islamic legal issues related to elements of gambling (maisir) and the transfer of assets without a legitimate basis. This study aims to analyze three models of prize coupons Model A (free coupons), Model B (purchase coupons), and Model C (sold coupons) based on the maqaṣid al-syari‘ah approach. This study uses a literature study method by examining the Qur’an, hadith, classical fiqh literature, and contemporary studies on speculative transactions. The results show that Model A is in accordance with sharia principles because it does not contain elements of betting. Model B is conditionally permissible, with validity dependent on price transparency and separation of contracts. Meanwhile, Model C is categorized as maisir because it contains speculation and the transfer of assets in a void manner. This study confirms that maqaṣid al-syari‘ah is a relevant evaluative framework for assessing contemporary promotional practices fairly and adaptively.
Co-Authors Al-Faiq, Naufal Ilham Khoiruddin, Ridhwan Ramadan, Rizky Eriya