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All Journal Jurnal Pengabdian kepada Masyarakat International Journal of Advanced Research in Social Studies
Ratu Sinar Sari Tanjung
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PELATIHAN STANDARISASI HOMESTAY BERBASIS ASEAN SEBAGAI UPAYA PENINGKATAN DAYA TARIK WISATA DI LAMPUNG TIMUR Yunita Fitri Yanti; Rifka Simbolon; Yudha Sakti Pratama; Budi Rahman; Ratu Sinar Sari Tanjung
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 9 (2026): Februari 2026
Publisher : Bajang Institute

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Abstract

Pengelolaan homestay berstandar menjadi salah satu elemen penting dalam meningkatkan kualitas pelayanan dan daya tarik destinasi wisata, khususnya pada kawasan wisata yang dikunjungi wisatawan mancanegara. Lampung Timur, sebagai wilayah penyangga Taman Nasional Way Kambas, memiliki potensi besar dalam pengembangan homestay; namun sebagian besar pengelola belum menerapkan standar layanan, kebersihan, keamanan, dan pengelolaan usaha sesuai standar ASEAN. Kegiatan pengabdian kepada masyarakat berupa pelatihan standarisasi homestay berbasis ASEAN dilakukan dengan tujuan meningkatkan kapasitas pengelola homestay di Desa Labuhan Ratu IX. Penelitian ini menggunakan metode pelatihan partisipatif yang meliputi observasi, pemaparan materi, diskusi, pendampingan, serta pemberian fasilitas pendukung operasional. Hasil menunjukkan adanya peningkatan pengetahuan dan kesadaran pengelola terhadap pentingnya standar ASEAN, meskipun implementasinya masih menghadapi hambatan seperti keterbatasan fasilitas, belum adanya SOP tertulis, dan pengelolaan administrasi yang belum sistematis. Pelatihan ini memberikan kontribusi nyata terhadap peningkatan kualitas layanan homestay dan diharapkan mampu mendukung daya saing wisata Lampung Timur.
Systematic Literature Review: Batik Tourism as a Strategy to Strengthen Sustainable Business Tourism Jesica Triane K; Kusumawardhani Annisa Bintang; Uttama Panji Yudha; Ratu Sinar Sari Tanjung; Firda Rahmayanti
International Journal of Advanced Research in Social Studies Vol. 5 No. 1 (2026): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19433843

Abstract

Batik is one of Indonesia's cultural heritage that has high aesthetic, social, and economic value. Margacinta and Kondangjajar villages in Cijulang District, Pangandaran Regency, have the potential of Kodja batik that can be developed not only as a cultural attraction but also as a creative economy product that supports sustainable business tourism. This research aims to formulate batik tourism planning that is able to strengthen the sustainable business-based tourism sector. This research method uses the Systematic Literature Review (SLR) approach by examining various relevant previous studies related to the development of batik tourism, sustainable business tourism, and creative economy in local and national contexts. The findings of this literature review are presented further in the Results and Discussion section to identify patterns, opportunities, and challenges in the development of batik tourism as part of sustainable business tourism. The design of a sustainable batik tourism business model is directed at the development of batik tourism clusters that are integrated with Pangandaran natural destinations, so as to provide added value to the local economy, preserve batik culture, and create valuable tourism experiences for visitors.
Co-Authors Budi Rahman Firda Rahmayanti Jesica Triane K Kusumawardhani Annisa Bintang Rifka Simbolon Uttama Panji Yudha Yudha Sakti Pratama Yunita Fitri Yanti