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All Journal Jurnal Pengabdian kepada Masyarakat Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB)
Ria Chaniago
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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TRANSFORMASI BERBASIS DIGITAL PADA PETANI TANAMAN HIAS CIHIDEUNG PARONGPONG BANDUNG BARAT Heddry Purba; Francis Hutabarat; Joan Y. Hutapea; Ria Chaniago; Lenita Waty
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 9 (2026): Februari 2026
Publisher : Bajang Institute

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Abstract

This community service activity aims to encourage digital transformation among ornamental plant farmers in Cihideung Village, Parongpong District, West Bandung Regency, who have faced challenges in online marketing and digital literacy. The program is implemented through a partnership between the university, the Cihideung Village Government, and the Ornamental Plant Farmers Cooperative. Implementation methods include administrative coordination, focus group discussions (FGDs) to identify needs, development of the Astuti Flower Parongpong marketplace website, digital marketing training, and integration of a QRIS-based digital payment system. The results of the activity indicate an increase in farmers' ability to use digital platforms, manage product catalogs, and utilize social media for promotion. Quarterly evaluations noted an increase in online transactions and an expansion of market reach beyond the region. Key success factors were collaboration between parties and institutional support, while the main obstacles included limited infrastructure and consistent website management. This program serves as a pilot model for the development of an agriculture-based creative economy in the West Bandung region. Going forward, ongoing collaboration is expected to expand export access and strengthen the digital independence of Cihideung ornamental plant farmers.
Artificial Intelligence: GEN Z Auditing Students of Universitas Advent Indonesia Judith Gallena Sinaga; Valentine Siagian; Ria Chaniago
Jurnal Terapan Ilmu Manajemen dan Bisnis Vol 8 No 1 (2025): JTIMB | Juni 2025
Publisher : Program Studi Magister Manajemen Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58303/q3apr189

Abstract

This study explores the relationship between Gen Z auditing students and artificial intelligence (AI), focusing on their competencies, awareness, and frequency of AI tool usage. Utilizing a qualitative research method, questionnaires were distributed to 50 auditing students at Universitas Advent Indonesia through Google Forms. The instrument was designed around four key perspectives: AI competencies, most used AI tools, level of AI awareness, and frequency of AI use in academic tasks. Respondents were selected using purposive sampling to ensure relevance, with ethical standards upheld through voluntary participation and data confidentiality. Findings reveal that while auditing students frequently use AI tools—particularly ChatGPT for tasks like communication, brainstorming, report writing, and presentation creation—their overall AI competence remains moderate, and their awareness tends to be surface-level, focusing more on tool usage than on understanding underlying principles or ethical implications. This highlights a clear gap between usage and mastery. As the future of the auditing profession becomes increasingly intertwined with AI, it is essential to enhance students’ digital literacy and critical understanding of AI’s capabilities and limitations. The study concludes that while Gen Z auditing students are technologically engaged, targeted educational interventions and curriculum development are needed to ensure their future relevance and leadership in a digitally evolving accounting profession.
Co-Authors Francis Hutabarat Heddry Purba Joan Y. Hutapea Judith Tagal Gallena Sinaga Lenita Waty Valentine Siagian