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All Journal SEEIJ (Social Economics and Ecology International Journal)
Hanafie, Steffi Mutia Irenda
Community Development Academic - BINA NUSANTARA University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other

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HOW PRODUCT DEVELOPMENT, ADVERTISING, AND SERVICE QUALITY INFLUENCE CUSTOMERS SAVING DECISION CASE STUDY ON STATED-OWNED BANKS IN JAKARTA Novela, Selly; Hanafie, Steffi Mutia Irenda
Social Economics and Ecology International Journal Vol 1, No 1 (2017): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v1i1.5480

Abstract

The competition between Banks in Indonesia required the existence of a marketing strategy for appropriate banking products and services offered on the state-owned bank in Indonesia, including in Jakarta. This study aims to determine whether there is influence between variable Product Development, Advertising and Service Quality, to Saving Decision in State-Owned Bank in Jakarta. Methods of data collection using a survey distributed to 127 customers. The research method used quantitative descriptive analysis and method of data analysis used in this research is multiple regressions. The results of this study, shows that Product Development, Advertising and Service Quality has an influence on Customers Saving Decision at State-Owned Banks in Jakarta.
Co-Authors Novela, Selly