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p-Index From 2021 - 2026
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All Journal Communicare : Journal of Communication Studies Journal of Artificial Intelligence and Digital Business
Yuvista, Riska
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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The Role of Food Delivery Apps in Consumer Loyalty: A Study of GrabFood Users in Java Qur'ani, Jasmine; Yuvista, Riska
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

This research investigates the key factors influencing customer loyalty to the GrabFood app, with particular attention to price fairness, food quality, service quality, effort expectancy, and overall user satisfaction. The research employed a quantitative approach, using data collected from 250 GrabFood users residing on Java Island. selected through purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS). The findings indicate that food quality, service quality, and satisfaction have significant direct effects on loyalty. Satisfaction also acts as a strong mediating variable, especially for the effects of price fairness and effort expectancy on loyalty. Interestingly, price fairness and food/service quality showed negative indirect effects through satisfaction, suggesting a gap between user expectations and actual experience. Meanwhile, effort expectancy did not significantly influence loyalty directly, but positively affected satisfaction. This study highlights the critical role of user satisfaction in strengthening consumer loyalty. and recommends aligning service delivery with customer expectations.
Influencer Credibility as a Digital Advertising Strategy: Its Impact on Social Media Consumers’ Purchase Intentions in Indonesia Yuvista, Riska; Sagitakasih, Putri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6373

Abstract

In Indonesia’s rapidly evolving digital ecosystem, social media influencers have become central actors in shaping brand–consumer communication and purchasing behavior. This qualitative descriptive study explores how perceptions of influencer credibility influence consumers’ purchase intentions amid increasing media fatigue. Data were collected through semi-structured interviews with 40 purposively selected social media users who actively engage with influencer content on platforms such as Instagram and TikTok. The data were analyzed using Braun and Clarke’s (2006) thematic analysis to identify recurring patterns and meanings. The findings reveal that influencer credibility is primarily constructed through perceived authenticity, honest communication, and congruence between the influencer’s lifestyle and the audience’s values. These elements foster stronger parasocial relationships, enhancing emotional trust and increasing the likelihood of purchase decisions. However, the study also finds that repetitive, overly commercial, or insincere promotional content contributes to media fatigue, which weakens perceived credibility and reduces persuasive effectiveness. Participants emphasized growing skepticism toward influencers who frequently endorse multiple brands without clear relevance or personal experience. Consequently, audiences become more selective and critical in interpreting influencer messages. The study suggests that brands should prioritize value alignment, narrative authenticity, and long-term relationships over follower count or short-term exposure when selecting influencers. By situating influencer credibility and media fatigue within Indonesia’s socio-digital context, this research contributes empirically to influencer marketing literature and provides practical insights for marketers seeking sustainable and trust-based digital advertising strategies.
Co-Authors Qur'ani, Jasmine Sagitakasih, Putri