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All Journal Agrisurya : Jurnal Agribisnis Dan Sumber Daya Pertanian
Dwi Paksi, Yoga
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Motivasi Wirausaha Coffe Shop di Kota Kendari Dwi Paksi, Yoga; Asriani; Syamsinar
Agrisurya Vol 3 No 2 (2024): Agrisurya, Desember 2024
Publisher : Fakultas Pertanian Universitas Muhammadiyah kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/agrisurya.v3i2.1047

Abstract

The growth of coffee shops in Kendari City has increased significantly in recent years, driven by the high demand for places to relax and gather socially. This research aims to analyze the entrepreneurial motivation of Coffee Shops in Kendari City. Using a qualitative approach, data was obtained through interviews with Coffee Shop owners and managers as well as observations of their business operations. The results of the research show that economic motivation and social motivation in Coffee Shop entrepreneurship each obtained a total average score of 2.33 in the high category, while affiliate motivation obtained a total average score of 2.67 in the high category. Coffee shop entrepreneurship in the city of Kendari as a whole is in the high motivation category and has the opportunity to be developed Keywords: motivation, entrepreneurship, Coffee Shop, Kendari City
Co-Authors Asriani Syamsinar