Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Luat, Reformasius Juni
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Pemasaran Produk Madu Kelulut (Heterotrigona itama) PT. Komoditas Alam Indonesia Luat, Reformasius Juni; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2369

Abstract

This study aims to analyze the marketing strategy of kelulut honey (Heterotrigona itama) implemented by PT. Komoditas Alam Indonesia (Komalindo), a company engaged in the production and distribution of local honey in West Kalimantan. The focus of this research is the application of the 4P marketing mix product, price, place, and promotion as the main approach to enhance product competitiveness in both local and national markets. The method used is descriptive qualitative, with data collected through in-depth interviews, field observations, and documentation. The results show that PT. Komalindo segments its market through two main brands: madusyaiful, targeting the upper-middle class, and madu Ori, aimed at the lower-middle class. Pricing is adjusted based on seasonal factors and brand value perception. Distribution channels include online marketplaces and local retail outlets. Promotional strategies involve social media marketing, consumer education, and collaboration with influencers. The company has successfully increased sales volume and customer loyalty, despite challenges such as weather-related production fluctuations and competition from adulterated honey products. The 4P strategy has proven effective and adaptive. This research recommends strengthening educational promotions, diversifying products, and expanding distribution as sustainable strategies.
Co-Authors Firayanti, Yuni Marhamah Marhamah