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All Journal Jurnal Dinamika Ekonomi Syariah
Dery Pratama
Unknown Affiliation
Religion Economics, Econometrics & Finance

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THE INFLUENCE OF FINANCIAL LITERACY, FINANCIAL MANAGEMENT, AND MARKET SEGMENTATION ON SALES PERFORMANCE OF CULINARY MSMES FROM THE PERSPECTIVE OF MAQASHID SYARIAH MANAGEMENT Dery Pratama; Muhammad Kurniawan; Mia Selvina
Jurnal Dinamika Ekonomi Syariah Vol. 13 No. 1 (2026): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v13i1.1816

Abstract

This study aims to examine the effect of financial literacy, financial management, and market segmentation on increasing sales of culinary SMEs in Bandar Lampung from the perspective of Maqashid Management, which emphasizes the welfare and sustainability of the business holistically. Using a quantitative approach, data were collected through a survey of 110 MSME actors selected by purposive sampling. Data analysis was conducted using the SmartPLS method. Based on the results of the study, explain that financial literacy, financial management, and market segmentation individually and simultaneously have a positive and significant effect on increasing sales of Micro, Small, and medium enterprises (SMEs) in the culinary field in Bandar Lampung. This study also provides policy recommendations for the development of MSEs that are oriented to the values of maqashid Sharia
Co-Authors Mia Selvina Muhammad Kurniawan