Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal SIYAR (Social Issues by Academic Researhers) Journal
Amalia, Nadhifah
Unknown Affiliation
Religion Humanities Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Taliban's Media Strategy in Changing Global Public Perception: After the Occupation of Afghanistan in 2021 Amalia, Nadhifah
SIYAR Journal Vol. 6 No. 1 (2026): January
Publisher : International Relations Study Program, The Faculty of Social and Political Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/siyar.2026.6.1.173-200

Abstract

This study aims to analyze the Taliban's media strategy in shaping its global image after the occupation of Afghanistan in 2021. Using qualitative descriptive research methods and the war of ideas theoretical framework, this descriptive-qualitative study examines how the Taliban utilizes social media, press conferences, and engagement with international media to construct a positive narrative and gain global legitimacy. The results show that the Taliban uses narrative warfare, public diplomacy, and digital propaganda as instruments of soft power. These strategies have been relatively successful in expanding legitimacy through foreign media coverage, influencer engagement, and tourism promotion. However, there are still limitations related to opposition and official recognition from other countries, caused by inconsistent policies on women's and minority rights. These findings confirm that the success of the Taliban's media strategy is partial, as internal structural factors and obstacles to global legitimacy remain major challenges.
Co-Authors