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All Journal JEB17 : Jurnal Ekonomi dan Bisnis Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Economic Research
Hasanah, Kemala
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Label Halal Terhadap Keputusan Pembelian Produk Tahu Bulat Amanah Di Gondanglegi Agus Wicahyono; Asib, Asib Dwi Kuryanto; Salam, Abdus Salam; Kemala, Kemala Hasnah; Suprihadi, Suprihadi
Journal Of Economic Research Vol. 2 No. 1: Januari 2026
Publisher : CV ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joer.v2i1.39

Abstract

Penelitian ini bertujuan untuk mengetahui serta menganalisis pengaruh label halal terhadap keputusan pembelian produk Tahu Bulat Amanah di Gondanglegi. Jenis penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen yang membeli produk Tahu Bulat Amanah di wilayah Gondanglegi. Instrumen penelitian berupa kuesioner yang telah diuji validitasnya menggunakan uji Pearson Correlation dan diuji reliabilitasnya dengan koefisien Cronbach’s Alpha. Analisis data dilakukan dengan metode regresi linier sederhana, menggunakan data primer yang diolah melalui program Statistical Package for the Social Sciences (SPSS) versi 21. Hasil analisis menunjukkan bahwa label halal memiliki pengaruh positif terhadap keputusan pembelian produk Tahu Bulat Amanah di Gondanglegi. Hal ini dibuktikan melalui hasil uji koefisien determinasi (R²) sebesar 0,249, yang berarti bahwa variabel label halal memberikan kontribusi sebesar 24,9% terhadap keputusan pembelian, sedangkan 75,1% sisanya dipengaruhi oleh variabel lain di luar penelitian ini. Selain itu, hasil uji t menunjukkan bahwa nilai t hitung (4,389) lebih besar daripada t tabel (2,001) dengan derajat kebebasan (df = 60–2). Dengan demikian, dapat disimpulkan bahwa terdapat pengaruh positif dan signifikan antara label halal dan keputusan pembelian produk Tahu Bulat Amanah di Gondanglegi. Temuan ini mengindikasikan bahwa keberadaan label halal dapat memengaruhi keputusan pembelian konsumen, meskipun terdapat faktor-faktor lain di luar penelitian ini yang juga berpotensi memberikan pengaruh terhadap keputusan pembelian.
Penguatan Kelembagaan dan Pemberdayaan Anak dalam Mewujudkan Kelurahan Layak Anak di Kelurahan Kotalama Hasanah, Kemala
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 6 No 1 (2026)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/kvhzbe53

Abstract

This community service activity aims to strengthen institutional capacity and child empowerment in realizing a Kelurahan Layak Anak (KLA) in Kotalama, Malang City. The implementation consisted of two main stages: socialization of Malang City Regional Regulation Number 3 of 2024 concerning Child-Friendly Cities, and assistance in establishing the Children’s Forum and the KLA Task Force at the village level. A participatory approach was employed, involving 50 participants comprising 25 neighborhood representatives and 25 children aged 12–18 years. Participants actively engaged in discussions and deliberations to form and elect the management of child institutions. The results indicate an increased understanding among participants regarding KLA principles, particularly child participation and community roles in creating a child-friendly environment. The establishment of the Children’s Forum and the KLA Task Force serves as a concrete achievement and a shared commitment among the village government, community, and children to build a safe, inclusive environment that supports children's growth and development in Kotalama.
Implementasi Sertifikasi Halal terhadap Pendapatan Pelaku Usaha Kripik Bintang Sembilan Di Bululawang Wicahyono, Agus; Kuryanto, Asib Dwi; Salam, Abdus; Hasanah, Kemala
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 11 No. 01 (2026): Maret
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v11i01.133331

Abstract

The inclusion of a halal label on products significantly influences consumer trust, which in turn positively impacts company profits. Currently, some business actors perceive halal certification merely as a fulfillment of Islamic religious obligations, while a smaller portion recognize that halal certification can also enhance business revenue. This study aims to examine the benefits experienced by the owners of Bintang Sembilan Chips in Bululawang, a business operating in the food industry, after obtaining halal certification from the Indonesian Ulema Council (MUI), using Porter’s Value Chain approach. The data collected includes the value chain, general profile of the business owners, challenges encountered, and benefits gained after obtaining halal certification, which were obtained through questionnaires. The results indicate that implementing halal standards can increase the revenue of Bintang Sembilan Chips in Bululawang. This increase is attributed to enhanced consumer trust and purchasing interest in halal-certified products, the ability to access a broader market, and opportunities to participate in government-promoted programs. Based on the economic benefits observed, it can be concluded that possessing halal certification has a positive impact on the business owners’ income. Keywords: Business Revenue, Halal Certification, Business Owner
Co-Authors Abdus Salam, Abdus Agus Wicahyono Asib Dwi Kuryanto Salam, Abdus Salam Suprihadi