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All Journal 'A Jamiy: Jurnal Bahasa dan Sastra Arab
Alfaini, Fajrur Rohmaniyyah
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Education Languange, Linguistic, Communication & Media

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Campur Kode dan Identitas Digital: Praktik Stylization pada Akun TikTok @andreashabibiofficial Alfaini, Fajrur Rohmaniyyah; Pribadi, Mohammad
‘A Jamiy : Jurnal Bahasa dan Sastra Arab Vol 14, No 2 (2025): Kajian Bahasa dan Sastra Arab
Publisher : Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/ajamiy.14.2.691-701.2025

Abstract

This study analyzes the use of code-mixing and stylization as strategies for constructing digital identity on the TikTok account @andreashabibiofficial. The focus is on the consistent use of Arabic phrases such as habibyand yalla in short video content. Using a descriptive-qualitative approach, data were drawn from 7 selected videos posted between May 28 and June 11, 2025. The analysis reveals that code-mixing serves as a tool for personal branding and audience engagement, particularly among those who idealize Arab culture and a luxurious lifestyle associated with places like Dubai. These findings highlight the symbolic role of language practices in shaping digital persona on social media.
Co-Authors Pribadi, Mohammad