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All Journal Sevaka: Hasil Kegiatan Layanan Masyarakat
Isnan Sarwo Prasetyo
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Agriculture, Biological Sciences & Forestry Humanities Education Engineering Health Professions

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Pendampingan Partisipatif Untuk Penguatan Kapasitas Manajerial Dan Digitalisasi UMKM Di Kelurahan Mencirim Binjai Timur Isnan Sarwo Prasetyo; Yoni Adelia
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 4 No. 1 (2026): Februari : Sevaka : Hasil Kegiatan Layanan Masyarakat
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v4i1.648

Abstract

This community service initiative aims to enhance the managerial capacity and digitalization skills of MSME owners in Mencirim Village, East Binjai. Initial observations revealed five structural issues: weak financial record-keeping, conventional marketing strategies, minimal use of social media for promotion, lack of brand identity, and limited understanding of pricing strategy. The methodology employed a Participatory Action Approach (PAA), encompassing needs identification, structured training, practical workshops, and six weeks of intensive mentoring for 25 MSME participants. Results indicate a substantial increase across all measured indicators: 84% of participants implemented simple bookkeeping, 76% actively used social media for promotion, 72% developed brand identities, and 80% demonstrated improved pricing strategies all surpassing the established targets. Wilcoxon Signed-Rank Test confirmed statistical significance (p < 0.05). The program also fostered entrepreneurial mindset shifts, the formation of local business networks, and the emergence of community-based local leaders. Continuous mentoring and cross-stakeholder collaboration are recommended to sustain long-term economic impact.
Co-Authors Yoni Adelia