Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Ekspektasi: Jurnal Pendidikan Ekonomi
Bhenge, Maria Leliana
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Dampak Perilaku Konsumen Terhadap Produk Lokal di Pasar Tradisional Kota Ende Bhenge, Maria Leliana; Parera, Helena Rosalia
Ekspektasi: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2025): Desember
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the impact of consumer behavior on local products in traditional markets in Ende City, using a qualitative descriptive approach. Data were collected through interviews, observation, and documentation. Data were then analyzed using the Miles and Hubermen interactive analysis method. The study subjects included ten person in three traditional markets in Ende City: Mbongawani Market, Potulando Market, and Wolowona Market. The results indicate that consumer behavior has a significant impact on the sustainability of local products, with cultural awareness, price, quality, and access being the main determinants of purchasing decisions. The findings indicate that consumers with a high awareness of local products tend to support the economic sustainability of small traders and cultural preservation. However, challenges and shifts in consumer lifestyles create resistance to local products in traditional markets.  
Co-Authors Helena Rosalia Parera