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All Journal Tridharmadimas: Jurnal Pengabdian Kepada Masyarakat Jayakarta Jurnal Media Akademik (JMA)
Erol Kurniawan
Universitas Pakuan , Bogor, Jawa Barat
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THE MAIN CHARACTER’S STRUGGLES TO FIGHT AGAINST PATRIARCHAL IDEOLOGY IN GRETA GERWIG’S BARBIE (2023) Kanisdi Nur Maydita; Agnes Setyowati; Erol Kurniawan
Jurnal Media Akademik (JMA) Vol. 4 No. 1 (2026): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/z8jbtt54

Abstract

The film Barbie (2023), directed by Greta Gerwig, represents the discourse of patriarchy that frequently emerges within social environments and often disadvantages women. This study aims to analyze how patriarchal discourse is constructed and represented through the character of Barbie, as well as to examine Barbie’s forms of resistance against such discourse. The research employs a feminist approach and cultural studies framework, utilizing Stuart Hall’s concept of representation to explore the power relations embedded within the patriarchal narrative presented in the film. This is a qualitative descriptive study, and the data were analyzed using Gillian Rose’s visual methodology. The findings reveal that the character of Barbie embodies a woman constrained by patriarchal structures but gradually develops resistance through collective awareness alongside other female characters. This resistance illustrates a rejection of male dominance within the social and cultural structure of Barbieland. The film not only critiques patriarchal systems that are detrimental to women but also offers a portrayal of the importance of solidarity and collective consciousness in challenging structures that limit women’s freedom and identity.
Experiencing local culture and learning english A new concept for a tour package in Kampung Batik Cibuluh, Bogor Sari Rejeki; Erol Kurniawan; Anindia Ayu Rahmawati; Najwa Amira; Rasya Annisa Anom; Shelvi Fitria Azizah
TRIDHARMADIMAS: Jurnal Pengabdian Kepada Masyarakat Jayakarta Vol 6 No 1 (2026): TRIDHARMADIMAS (Juli 2026)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/tridharmadimas.v6i1.2618

Abstract

Kampung Batik Cibuluh, recognized by the Ministry of Tourism and Creative Economy as a tourism village in Bogor, has become a growing attraction for sustainable tourism that offers educational experiences. This destination not only provides hands-on batik-making but also cultural and educational tours immersing visitors in local culture, including the history, philosophy, and processes of batik production. One key challenge is the lack of structured programs, with no prior study managing or developing tour packages for Kampung Batik Cibuluh. To address this issue, one effective solution is a tour package that integrates local culture, sustainable tourism practices, and English language learning. Combining local culture and language learning in tour packages represents an innovative approach. The results are expected to preserve and promote local culture, enhance sustainable tourism, and offer local and international tourists opportunities to learn a foreign language. Ultimately, this study equips Kampung Batik Cibuluh with effective strategies to compete with other destinations
Co-Authors Anindia Ayu Rahmawati Hariningsih, Agnes Setyowati Kanisdi Nur Maydita Najwa Amira Rasya Annisa Anom Sari Rejeki Shelvi Fitria Azizah