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All Journal Jurnal Publikasi Ekonomi dan Akuntansi
Afrinia Dewi Kusmiarni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga Jual, Persediaan Bahan Jadi, Strategi Pemasaran Terhadap Omset Penjualan Di UMKM Surabaya Afrinia Dewi Kusmiarni; Chikita Swarna Putri Rahmadhan; Nindya Kartika Kusmayati
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.3873

Abstract

This study examines the impact of selling price, finished goods inventory management, and marketing strategy on sales turnover at Ayam Bakar Pak D Restaurant, Nginden Surabaya. Using quantitative methods and multiple linear regression analysis, the findings reveal that all three variables collectively influence sales turnover (F-value = 10.317, p = 0.000). However, partial analysis indicates only selling price (X1) has a significant positive effect (t = 4.591, p = 0.000), while finished goods inventory (X2)and marketing strategy (X3) show no significant impact. The regression equation derived is Y = 4.701 + 0.415X1 - 0.007X2 - 0.140X3 + e, emphasizing pricing strategy as a key driver of sales performance.
Co-Authors Chikita Swarna Putri Rahmadhan Nindya Kartika Kusmayati