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All Journal Jurnal Mahasiswa Entrepreneur
Himayyah, Himayyah
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGEMBANGAN USAHA KECIL RENGGINANG EMAK YANG MENGUBAH KEHIDUPAN Agustin, Adelia; Ariyantiningsih, Febri; Himayyah, Himayyah; Lestari, Putri Bintang Aprilia
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7959

Abstract

The development of the rengginang emmak business presents a strategic opportunity for moicro, small, and medium enterprises (MSMEs) to maintain their existence and increase the competitiveness of local products.Rengginang, a food with significant cultural value and economic potential, faces several challenges including limited marketing, competition from modern products, and changes in consumer behavior. Rengginang Emmak is a small MSME producing traditional Indonesian snack. Founded by a housewife (Siti Yuliatun), she sought to increase her family’s income by utilizing local resources and fresh, high-quality ingredients. Rengginang Emmak has successfully created a delicious and nutritious product. This articel will discuss the development of the rengginang emmak business using the right strategies to ensure that the business can not only survive but also grow sustainably amidst modern food.
Co-Authors Agustin, Adelia Ariyantiningsih, Febri Lestari, Putri Bintang Aprilia