Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Society: Jurnal Pengabdian Masyarakat
Dania Meida Rosyidah
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Role of Accounting in Supporting Marketing Strategy at PT Sari Alam Sukabumi Putri, Anisa; Dania Meida Rosyidah
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2026): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/cf4y3012

Abstract

This community engagement program was carried out to address several challenges faced by PT Sari Alam Sukabumi, particularly the suboptimal use of accounting data and the limited effectiveness of the company’s marketing strategies. Although the company manages more than 400 extract products, the existing financial and sales data had not been systematically utilized to support decision-making in pricing, promotional planning, and customer targeting. The implementation methods consisted of field observation, data collection, analysis of sales and financial records, development of a structured product database, preparation of margin-based price lists, and assistance in designing digital promotional materials and broadcast communication strategies. Throughout the activity, the product database was reorganized, sales performance graphs were produced, and a comprehensive price list was developed to aid in marketing negotiations. Digital promotional efforts through email and WhatsApp broadcasts also helped expand the company’s market reach. The outcomes indicate significant improvements in data organization, pricing accuracy, and marketing effectiveness. Overall, the program successfully addressed the partner’s core problems by integrating accounting analysis into marketing practices and strengthening the company’s capacity for data-driven decision-making.
The Impact of Implementing an Information Technology-Based Accounting System on Operational Efficiency at PT Bank Bjb (Persero) KCP Cicurug Lalita Nafilah; Dania Meida Rosyidah
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2026): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/bzssj319

Abstract

This study examines how PT Bank BJB KCP Cicurug operational efficiency is affected by the use of an IT-based accounting system. Between January and June of 2025, the study employed a qualitative methodology and collected data via observation, semi-structured interviews, and documentation studies. The outcomes demonstrate that the Core Banking System (CBS) implementation and e-channel has improved operational efficiency through accelerated transaction processes, increased data accuracy, and reduced manual errors. However, major obstacles were found in the form of IT infrastructure disruptions, gaps in customer digital literacy, and dependence on manual processes for certain transactions. The proposed solutions include the implementation of ISP backup, the development of an offline mode system, human resource training, and a customer digital education program. This study provides practical contributions in the form of recommendations for improving IT-based accounting systems in regional banks.
Co-Authors Anisa Putri Lalita Nafilah