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Verlina, Della Eka
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Pemberdayaan Ekonomi Warga Lewat Program Spanduk Umkm Dan Plang Gang Kreatif Dalam Mewujudkan Ekonomi Yang Inovatif Putra, Rizki Adiah; Pratama , Devin Aditia; Verlina, Della Eka; Kencana, Rega Ova; Panjaitan, Suci Anggelica Arci; Ramadhani, Aura Puspita; Hermawansa, Hermawansa; Mujiono, Mujiono
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 1 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i1.1329

Abstract

The Creative Alley Signboard and MSME Banner Program is a strategic initiative aimed at empowering local communities through the optimization of local economic potential. This program seeks to strengthen neighborhood identity, promote micro, small, and medium enterprises (MSMEs), and create a creative promotional space within the community. By designing banners and alley signboards that integrate aesthetics and local wisdom, the program fosters collaboration among entrepreneurs, local government, and residents. The outcomes include increased visibility of MSME products, enhanced entrepreneurial motivation, and the transformation of neighborhoods into more attractive and productive spaces. This initiative exemplifies how creativity-based and community-driven empowerment can foster an innovative, competitive, and sustainable local economy.
Co-Authors Hermawansa, Hermawansa Kencana, Rega Ova Mujiono Mujiono Panjaitan, Suci Anggelica Arci Pratama , Devin Aditia Putra, Rizki Adiah Ramadhani, Aura Puspita