Claim Missing Document
Check
Articles

Found 2 Documents
Search

Sinergi Entrepreneurship dan Digital Marketing: Analisis Literatur terhadap Model Bisnis Berbasis Platform Digital Ismayunita, Ismayunita; Hamdi, Melda; Ananda, Nisha; Ramadhan, Mhd Rizki; Wulan Dari, Sri; Riansyah, Muhammad
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 4 (2026): Takuana (January-March)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i4.376

Abstract

This study aims to analyze the synergy between entrepreneurship and digital marketing in developing digital platform-based business models through a literature review approach. The main problem raised is the lack of systematic integration of entrepreneurship and digital marketing concepts in building sustainable digital business models. This study uses a literature review method with a descriptive qualitative approach to journal articles, academic books, and scientific proceedings published in the 2020–2025 period. Literature sources were obtained from the Google Scholar, ScienceDirect, Scopus databases, and accredited national journal portals. The analysis was conducted using thematic analysis techniques to identify patterns, key concepts, and relationships between relevant variables. The results of the study indicate that the synergy between entrepreneurship and digital marketing plays a crucial role in creating competitive advantage for digital platform-based business models, particularly through the use of technology, value innovation, and data-driven market orientation. Successful digital business models are characterized by the entrepreneur's ability to integrate creativity, digital technology, and platform-based marketing strategies. The study's conclusion confirms that collaboration between entrepreneurship and digital marketing is a key factor in increasing the sustainability and scalability of digital businesses in the platform economy era.
Pengaruh Metode Tafsir dalam Meningkatkan Kemampuan Membaca Al-Qur'an Santri Rumah Mengaji Pondok Pasjava Medan Wulan Dari, Sri; Zailani, Zailani
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 5 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i5.11902

Abstract

The objective of this research is to examine how employing the tafsir methodology affects the proficiency in Qur'anic recitation demonstrated by attendees at the Pondok Pesantren Medan Reciting Center. Adopting a quantitative framework utilizing a descriptive-correlational design, this investigation will quantify the association and effect stemming from the implementation of the tafsir method on the pupils' level of Qur'an reading competence. Participants in this investigation comprise currently enrolled students at the facility who possess foundational skills in reading the Qur'an but encounter difficulties regarding reading speed, accurate articulation of sounds (makhraj), and correct execution of the rules of recitation tajweed. Data was collected through a Likert scale closed questionnaire that captured students' learning experiences with their interpretation methods and Qur'an reading skills. The data were analyzed using SPSS software, which included validity, reliability, normality, linearity, Pearson correlation, simple linear regression, and partial t-test. The results of the study show that the tafsir method makes a positive contribution in improving students' Qur'an reading ability. Integrating the explanation of verse meaning into the learning process supports smoother reading, more precise pronunciation of letters, and better application of tajweed. Thus, the tafsir method serves as an effective teaching strategy to improve the quality of students' Qur'an reading ability.