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All Journal Visualita : Jurnal Online Desain Komunikasi Visual VCD : Journal of Visual Communication Design
Sutanto, Shienny
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Arts Humanities Social Sciences

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DESIGNING THE COVER OF THE FANTASY NOVEL ‘ALPHERATZ CHRONICLE: GUIDE TO AN UPRISING’ TO FIT THE MARKET Rahmadiva, Atita Sashita; Sutanto, Shienny
VCD: Journal of Visual Communication Design Vol. 8 No. 2 (2023): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.3887

Abstract

The illustrations in the book or the cover in the book have the intention to explain the contents of the book. Popular fantasy novels like The Little Prince by Antoine de Saint-Exupéry, have illustrations from book covers to book contents. The novel 'Alpheratz Chronicle: Guide to an Uprising' is one of the novels inspired by popular fantasy novels. But 'Alpheratz Chronicle: Guide to an Uprising' does not yet have a visual for the book to be marketable. Therefore, in order for the original novel 'Alpheratz Chronicle: Guide to an Uprising' to be more acceptable and attractive in the eyes of readers, a visualization design for the cover and contents of the novel 'Alpheratz Chronicle: Guide to an Uprising' was made using art style that determined by research over the topic. This study uses questionnaires and interviews with expert users who are proficient in this field and extreme users who frequently consume the product. The results of the questionnaires and interviews will determine what artstyle makes the original fantasy novel more interesting and whether the resulting prototype from the design meets the criteria to be a marketable book or not. Therefore, it is hoped that the results of the visualization design of the original novel 'Alpheratz Chronicle: Guide to an Uprising' are expected.
Kajian Sosial-Semiotik Estetika Dongeng dalam Visualisasi Musik Video Blue Hour oleh TXT Sutanto, Shienny; Sutanto, Shienny Megawati; Wardaya, Marina
Visualita Jurnal Online Desain Komunikasi Visual Vol 14 No 2 (2026): April 2026
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v14i2.19524

Abstract

The K-pop industry utilizes music videos (MVs) not only as promotional media but also as multimodal communication platforms that integrate lyrics, visuals, and music to construct narratives and emotional engagement with global audiences. Blue Hour by TXT (Tomorrow X Together) stands out for its use of the blue hour phenomenon as a conceptual foundation that represents a liminal, magical, and temporary experience of transition. This study aims to analyze how meaning is constructed through multimodal interaction in the Blue Hour MV, and how such meaning is organized through representational, interactive, and compositional meanings. This research employs a qualitative interpretative approach with multimodal analysis as its main framework. The findings show that meaning emerges through the integration of modes. Lyrics provide semantic direction, visuals expand it through color, space, and symbols, while music regulates rhythm and emotional intensity. This study confirms that the Blue Hour MV is a complex multimodal construction and demonstrates the potential of natural phenomena as visual concepts in designing coherent, emotional, and meaningful storytelling within digital visual culture.  
Co-Authors Marina Wardaya Rahmadiva, Atita Sashita Shienny Megawati Sutanto