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The Ideational and Representation Meaning of Promotional Video “Explore Flores: Komodo Island” Gabriel Fredi Daar
e-Journal of Linguistics Vol. 19 No. 1 (2025): January
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2025.v19.i01.p07

Abstract

This paper aims at describing the multimodal discourse analysis of linguistic form and images in the “Explore Flores: Komodo Island” video. The study focuses on the ideational meaning and representational meaning of spoken texts and visual modes. This is a qualitative study that uses the Systemic Functional-Multimodal Discourse Analysis approach. The researchers gathered the information by capturing some shots of “Explore Flores: Komodo Island” video. The results showed that the “Explore Flores: Komodo Island” video is a video made by an individual private party that has both promotional and persuasive value. Based on the results of the ideational meaning analysis, the appearance of the participant as a dominant carrier indicates the clarity and firmness of the persuasive meaning of the video maker to protect the sea around Komodo island tourist spots. Representational meaning is explained through conceptual meaning and narrative meaning. Based on the conceptual meaning, the video describes the symbolic icons of the tourism spots in Komodo Island, Flores including its Komodo Dragons, the ocean, the sunset seen from Komodo Island and other magnificent natural scenery. Based on the narrative representation, action and reactional process dominate the promotional video. Action process is presented in various activities shown by the park guard and the visitors, meanwhile reactional process is shown by smile on the face of the children and woman who are visiting the Komodo Island to show happiness of being in the tourism spot. The study contributes significantly to the theory of multimodal discourse analysis viewed from the phenomena of spoken text and visual modes.
Paper Printing Services Signboards around Campus Building (A Case of Multimodal Linguistic Landscape) Gabriel Fredi Daar
e-Journal of Linguistics Vol. 17 No. 2 (2023): July
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2023.v17.i02.p01

Abstract

Micro, Small and Medium Enterprises are currently becoming one ofthe concerns and priorities of the Indonesian government. Every Micro,Small and Medium Enterprises (MSME) actor builds a business in alocation that is considered to have the potential to generate profits. Onetype of MSME is a paper printing services. This research is a case studyof landscape linguistics with a multimodal approach. This study aims toanalyze the representation meaning, interactional meaning andcompositional meaning of outdoor signs on paper printing businesssignboards at the Unika Santu Paulus Ruteng campus buildingsurrounding; in the east, south and west of the campus building. Theresults showed that all outdoor sign data on the signage were verbalsigns supported by several contrasting color backgrounds. Therepresentation meaning of the signboards represents the type ofbusiness being run, namely the paper printing services. It is indicated bythe two main keywords that appear on every signboard, including theword “print or printing” and “photocopy/copi”. In the aspect ofcompositional meaning, all the data on the signboards containsinformative value. Information is placed in a non-linear text framingposition and is not placed sequentially. In the salience aspect, the verbalsign in the form of the business name is placed at the top position and isthe most salience element in the sign. Placement and a more salienceverbal signs aim to make it easier for viewers to see the place ofbusiness as well as show the identity and type of business being run. Onthe other hand, the use of abbreviations on the signboards of a “startupbusiness” creates confusion if it is not accompanied by clear additionalinformation.