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All Journal Majalah Ilmiah Manajemen
Hesrhanty, Dessy
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Economics, Econometrics & Finance

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Efektivitas Inovasi Terhadap Peluang dan Perkembangan Kewirausahaan: Sistematik Literature Review Hesrhanty, Dessy; Agustin, Selli
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 13 No 2 (2024): MAJALAH ILMIAH MANAJEMEN STIE APRIN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58437/mim.v13i2.215

Abstract

The objective of this research is to gain a deeper understanding of the meaning of creativity and its role in generating opportunities and developing business ventures. This study employs a qualitative method with a systematic literature review approach. The research data consist of articles published in national journals. The collected data were analyzed using thematic analysis. The findings indicate that a high level of creativity in a business whether in products, services, or other marketing aspects—contributes significantly to the efficiency and organizational structure of the company.
Co-Authors Agustin, Selli