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All Journal Journal of Artificial Intelligence and Engineering Applications (JAIEA)
Fadali, Fadali Rahman
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Automotive Engineering Computer Science & IT Control & Systems Engineering

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The Relationship Between Hedonism Lifestyle and Student Consumer Behavior in Pamekasan District Fadali, Fadali Rahman; Dera Damayanti; Dwi, Dwi Indah Ria Astari; Ilmi, Yulia Ilmi Qur'ani; Istianah, Mohammad Raihan Alghifari; Raihan, Istianah Asas
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 5 No. 2 (2026): February 2026
Publisher : Yayasan Kita Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59934/jaiea.v5i2.1904

Abstract

Technological developments and globalization have encouraged the emergence of a hedonistic lifestyle among college students, characterized by a tendency to pursue pleasure, luxury, and trend-driven consumption. This situation has the potential to influence student consumer behavior, including excessive purchasing and a lack of consideration for real needs. This study aims to analyze the relationship between a hedonistic lifestyle and student consumer behavior in Pamekasan Regency. The study used a quantitative approach with a correlational approach. The sample consisted of 104 students selected through purposive sampling. Data collection was conducted through an online questionnaire with a Likert scale. Validity tests using Pearson Product Moment correlation showed all items were valid, while reliability tests yielded a Cronbach's Alpha value of 0.956, indicating high reliability of the instrument. Normality tests showed the data were normally distributed (sig. X = 0.080; Y = 0.070). Spearman's Rho correlation test yielded a coefficient value of 0.780 with a significance level of 0.000. The results of this study indicate a strong, positive, and significant relationship between a hedonistic lifestyle and student consumer behavior. This means that the higher the level of hedonism in students, the higher their tendency to engage in consumer behavior. Therefore, a hedonistic lifestyle is a significant factor influencing student consumption patterns in Pamekasan Regency. This study concluded that the higher the level of hedonism in students, the higher their tendency to engage in consumer behavior. These findings are expected to serve as a guide for universities, parents, and students in understanding and managing consumption patterns to be more rational and based on priority needs.
The Effect of E-Wallet Usage on Personal Cash Flow and Net Worth Ratio in Generation Z Nur Safitri, Wanda; Fadali, Fadali Rahman; Zuhal, Zuhal Thoriq; Aisyah , Aisyah Rievliani; Isnain , Isnain Bustaram
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 5 No. 2 (2026): February 2026
Publisher : Yayasan Kita Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59934/jaiea.v5i2.1915

Abstract

The rapid development of financial technology has significantly transformed individual digital financial behavior, particularly through the increasing use of electronic wallets (e-wallets) among Generation Z. As digital natives, this generation is highly exposed to online transactions, yet their financial management capabilities remain varied. This study aims to analyze the effect of e-wallet usage on personal financial stability, specifically measured through personal cash flow and net worth ratio. Additionally, technological adaptation patterns within modern student financial activities significantly increase complexity, influencing how digital tools are utilized. A quantitative survey method was employed, involving 30 respondents who are active e-wallet users and university students in Pamekasan, Madura. Data were collected through a structured questionnaire and tested for reliability, yielding a Cronbach’s Alpha value of 0.761, indicating acceptable internal consistency. The Kolmogorov–Smirnov normality test showed that some variables met the normal distribution criteria. Results of multiple linear regression revealed that the intensity of e-wallet use, perceived usefulness, and perceived financial impact did not have a significant effect on cash flow, with a significance value greater than 0.05. The model’s R Square value of 0.087 further suggests that only 8.7% of changes in cash flow can be explained by the examined variables, while the remaining 91.3% is influenced by factors such as income level, spending behavior, and financial literacy. These findings indicate that although e-wallets have become an integral part of students’ daily transactions, their impact on overall financial stability remains limited. Strengthening digital financial literacy is recommended to promote wiser and more responsible e-wallet usage.
Co-Authors Aisyah , Aisyah Rievliani Dera Damayanti Dwi, Dwi Indah Ria Astari Ilmi, Yulia Ilmi Qur'ani Isnain , Isnain Bustaram Istianah, Mohammad Raihan Alghifari Nur Safitri, Wanda Raihan, Istianah Asas Zuhal, Zuhal Thoriq