Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal As-Syirkah: Islamic Economic & Financial Journal
Ernesto Un, Gino
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Perceived Quality dan Value Dimediasi Brand Trust Terhadap Brand Loyalty Tupperware di Jakarta Ernesto Un, Gino; Mulya Firdausy, Carunia
As-Syirkah: Islamic Economic & Financial Journal Vol. 5 No. 1 (2026): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to determine the influence of perceived quality and perceived value on Tupperware brand loyalty in Jakarta with brand trust as a mediating variable. The research sample consists of 149 respondents who have purchased Tupperware products at least twice and reside in Jakarta. The sample selection used a non-probability sampling method with purposive sampling, by distributing questionnaires and analyzing the data using SEM-PLS. The results of this study show that perceived quality and perceived value have a positive and significant influence on Tupperware brand loyalty in Jakarta, both directly and through the mediation of brand trust. Furthermore, brand trust has a positive and significant effect on brand loyalty.  
Co-Authors Mulya Firdausy, Carunia