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Barus, Abigail
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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FASILITAS HOTEL SEBAGAI FAKTOR PENENTU LOYALITAS PELANGGAN DI HOTEL VERTU HARMONI JAKARTA Barus, Abigail; Puja N, Agista; Ayunisa S, Aura; Sumbara, Dona; Nur A, Istar; Athalla F, Reyhan
JURNAL PARIWISATA VOKASI Vol 6 No 2 (2025): Jurnal Pariwisata Vokasi
Publisher : Akademi Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60038/jpv.v6i2.149

Abstract

The hospitality industry in Jakarta faces intense competition in the wake of tourism recovery, requiring hotels to not only provide accommodation, but also a satisfying experience through comprehensive facilities. This study aims to analyze the effect of facility completeness on customer loyalty at Hotel Vertu Harmoni Jakarta, a four-star hotel. Using a quantitative method with an associative approach, data was collected from 250 respondents selected through purposive sampling. Data analysis was performed using validity and reliability tests, descriptive analysis, and Spearman's rank correlation with the help of SPSS version 25. The results showed that facility completeness had a positive and significant relationship with customer loyalty, with a correlation coefficient of 0.436 (moderate). This finding indicates that although physical facilities such as rooms and public areas were rated very good, improvements in facility maintenance were still needed to ensure long-term loyalty.
Co-Authors Athalla F, Reyhan Ayunisa S, Aura Nur A, Istar Puja N, Agista Sumbara, Dona