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All Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Bugis, Rahmadani
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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ANALISIS KELAYAKAN USAHA PADA D’LEFANICA BAKERY DI KOTA AMBON: PERSPEKTIF KEUANGAN, PEMASARAN, DAN MANAJEMEN Saputri, Rintan Dwi; Sososutiksno, Christina; Simanjuntak, Pranatalindo; Nur Asis, Putri Dewi; Rettobjaan, Rosaria Anjali; Bugis, Rahmadani; Wance, Vivin; Luhukay, Giofany Monik
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.1993

Abstract

This study aims to conduct a comprehensive feasibility analysis of D'Lefanica Bakery from three main perspectives, namely finance, marketing, and management. The method used is an applied method with a descriptive data approach. The results of the analysis show that D'Lefanica Bakery is financially feasible because it has a positive NPV, a Net B/C value well above 1, initial investment capital that can be recovered within a period of 1 year, and a very high IRR. Based on the marketing aspect, this business is considered quite effective because it has successfully implemented a marketing mix (4Ps). However, the main limitation lies in the promotion of the business, which still relies on word of mouth and social interaction. In terms of management, although D'Lefanica Bakery relies on a single chef, it has been able to implement a simple line organizational structure and principles of professionalism in its daily managerial activities.
Co-Authors CHRISTINA SOSOSUTIKSNO Luhukay, Giofany Monik Nur Asis, Putri Dewi Rettobjaan, Rosaria Anjali Saputri, Rintan Dwi Simanjuntak, Pranatalindo Wance, Vivin