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All Journal JURNAL IQRA´ Permata : Jurnal Pendidikan Agama Islam
Imam Tabroni
Universitas Islam Bunga Bangsa Cirebon, Indonesia
Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Management of Madrasah Tsanawiyah's Marketing Mix Strategy in Increasing New Student Interest Abdul Fatah; Abdus Salam DZ; Imam Tabroni; Abdul Karim; Jalaludin; Maftuhah Dewi
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol. 10 No. 2 (2025): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v10i2.6539

Abstract

In today’s competitive educational landscape, madrasahs must actively engage in marketing strategies to ensure their sustainability and growth. Without effective promotion, even a well-managed institution may face declining student enrollment. This study aims to explore the marketing strategies of Madrasah Tsanawiyah Minhajut Tholabah Purbalingga in order to maintain its existence and attract prospective students. The research employs a descriptive qualitative approach through field studies, with data collected using interviews, observations, and documentation. The data analysis follows three stages: data reduction, data presentation, and conclusion drawing, while the validity of findings is ensured through triangulation techniques. The results reveal that the madrasah adopts a marketing mix strategy based on the 7P framework: product, price, place, promotion, people, physical evidence, and process. Each element is strategically utilized to highlight the uniqueness of the madrasah, strengthen community trust, and build a positive institutional image. The findings indicate that implementing a comprehensive and well-structured marketing mix enhances the competitiveness of Madrasah Tsanawiyah Minhajut Tholabah in attracting new students and sustaining its reputation. The contribution of this study lies in providing practical insights into how Islamic educational institutions can adopt modern marketing principles without compromising their core religious and cultural values. This research not only enriches the discourse on education management but also offers a replicable model for other madrasahs facing similar enrollment challenges. By integrating conventional marketing strategies with the mission of Islamic education, the study demonstrates how madrasahs can achieve both institutional sustainability and community development.
Implementation of Digital-Based Media in PAIBP Subjects in Improving Student Literacy at SMKF YPIB Kedawung Cirebon Hasan Nurdin; Imam Tabroni; Ahmad A. Khozim
Permata : Jurnal Pendidikan Agama Islam Vol. 6 No. 2 (2025): Permata : Jurnal Pendidikan Agama Islam
Publisher : Lembaga Publikasi Ilmiah Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/permata.v6i2.3808

Abstract

Literacy is a crucial aspect of education, particularly in the digital era. This research is motivated by the current challenges faced in Indonesian schools, namely the low level of students’ critical thinking skills. Along with the rapid development of digital technology, the challenges related to literacy are becoming increasingly significant. The purpose of this study is to explore the innovation of implementing digital-based media to enhance literacy at SMK Farmasi YPIB, Kedawung District, Cirebon Regency. Specifically, it aims to investigate the process of planning, implementation, evaluation, as well as the strengths and obstacles encountered during the implementation process. This research employs a qualitative method with a naturalistic descriptive approach, by describing the data in accordance with the activities occurring in the field. In interpreting this naturalistic research, the researcher conducted an in-depth and comprehensive investigation of various activities taking place during the learning process. The findings reveal that the implementation process was highly structured, as evidenced by careful planning, which included preparing lesson plans (RPP), uploading materials prior to classroom sessions, and designing innovative teaching media. The learning implementation became more interactive, encouraging students to engage in critical thinking when analyzing relevant information through assigned analytical tasks. In conclusion, the implementation of digital-based media in PAIB subjects for grade XI students at SMK Farmasi YPIB, Kedawung District, Cirebon, proved effective in improving students’ literacy. This was demonstrated by students’ active participation in learning. However, literacy levels remain relatively limited due to several factors that require greater emphasis and optimization, particularly in fostering consistent habits of utilizing digital media.
Co-Authors Abdul Fatah Abdul Karim Abdus Salam DZ Ahmad A. Khozim Hasan Nurdin Jalaludin Maftuhah Dewi