Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JIMEBIS
E, Evriyenni
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS NASABAH BNI SYARIAH BANDA ACEH Dwi Fahira, Husna; Furqani, Hafas; E, Evriyenni
Scientific Journal of Students Islamic Economics and Business Vol. 1 No. 2 (2020): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jimebis.v1i2.128

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Customer Relationship Management (CRM) terhadap loyalitas nasabah. Objek penelitian ini dilakukan pada nasabah BNI Syariah Kantor Cabang Banda Aceh, sedangkan yang menjadi responden penelitian adalah nasabah BNIS dengan jumlah 50 nasabah. Teknik pengambilan sampel menggunakan teknik Accidental Sampling. Penelitian ini menggunakan pendekatan kuantitatif untuk menguji hipotesis yang telah ditetapkan. Sumber data penelitian meliputi sumber data primer yaitu kuesioner dan sumber data sekunder yaitu artikel-artikel terkait. Teknik pengumpulan data menggunakan teknik dokumentasi, metode analisis data menggunakan model regresi linier sederhana. Hasil penelitian ini menunjukkan bahwa Customer Relationship Management dengan menggunakan indikator continuity marketing, one to one marketing, dan partnering programme berpengaruh secara positif dan signifikan terhadap loyalitas nasabah pada Bank BNI Syariah KC Banda Aceh.
Dimensi Literasi Keuangan Syariah Pada Kinerja Keuangan UMKM E, Evriyenni
Scientific Journal of Students Islamic Economics and Business Vol. 3 No. 2 (2022): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jimebis.v3i2.257

Abstract

Financial literacy is one of the success factors for the economy and the welfare of the people in Indonesia. The low level of financial literacy has an impact on people's economic growth, including Micro, Small and Medium Enterprises (MSMEs). Aceh is one of the regions in Indonesia that implements Islamic sharia, including the activities of its financial institutions. Therefore, it is important for MSME actors in Aceh to have a good level of Islamic financial literacy. This study aims to examine the effect of the dimensions of Islamic financial literacy which includes financial knowledge, financial attitudes and financial capabilities on the financial performance of MSMEs. The research population includes 927 MSMEs in Syiah Kuala District, Banda Aceh City. While the research sample was 90 SMEs based on the Slovin formula with simple random sampling technique. The data used are questionnaires obtained from MSME actors with documentation techniques. Data were analyzed using linear regression method. The results of the study indicate that both separately and together, the dimensions of Islamic financial literacy, namely financial knowledge, financial attitudes and financial capabilities affect the financial performance of MSMEs in Syiah Kuala District, Banda Aceh City.
Co-Authors Dwi Fahira, Husna Hafas Furqani