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All Journal Tarbiyatul Akhyar: Jurnal Pendidikan Southeast Asian Journal of Islamic Education Management
Syamsuddin
Institut Agama Islam Negeri Kendari
Education Social Sciences Other

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Peran Operator Sekolah dalam Peningkatan Pelayanan Publik di Era Digital di SD Negeri 6 Watampone Kabupaten Bone Muh. Fadli Mangenre; Erwin; Syamsuddin
Southeast Asian Journal of Islamic Education Management Vol. 5 No. 2 (2024): Manajemen Pendidikan Islam
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo (previously known as IAIN Ponorogo)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/sajiem.v5i2.314

Abstract

This research discusses the role of school operators in enhancing the effectiveness of public services in the digital era at SD Negeri 6 Watampone, Bone Regency. The research method used is qualitative. This study aims to understand the role of school operators in improving public services at SD Negeri 6 Watampone. The approach taken is a descriptive qualitative approach, with data collection techniques including interviews and observations. The results of the study show that the role of school operators in the effectiveness of public services in the digital era at SD Negeri 6 Watampone, Bone Regency, can be observed through their performance in carrying out their duties as school operators. School operators handle educational administrative activities at SD Negeri 6 Watampone, starting from student administration, curriculum administration, teacher and staff administration, to facility and infrastructure administration. In terms of management, school operators meet the requirements through recruitment, followed by training and development processes. The development of the school operator’s performance focuses on their main duties in the area of educational administration at SD Negeri 6 Watampone. Additionally, school operators are granted data access rights related to SD Negeri 6 Watampone. Furthermore, the services provided by the school operators have been adequately fulfilled, as evidenced by their performance. Despite facing unexpected and undesired obstacles, the school operators were able to overcome these challenges and deliver good results.
Strategi Branding Image Madrasah dan Preferensi Orang Tua: Studi Kasus MAN 1 Konawe Selatan Asih Wulandari; Akib; Syamsuddin
Tarbiyatul Akhyar: Jurnal Pendidikan Vol. 1 No. 2 (2025): Juli-Desember
Publisher : Yayasan Ishlahul Muslimin Konawe Selatan

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Abstract

The background of this study is based on the importance of school image in shaping public trust and interest in educational institutions, especially amidst increasingly competitive school competition. In this context, branding image does not only include visual aspects such as logos and slogans, but also reflects the values, culture, and quality of education offered. This study aims to describe the branding image strategy and its impact on increasing parental preference of students at MAN 1 Konawe Selatan. This study utilised a qualitative approach with a case study design. Data was collected through field observations, in-depth interviews, and documentation. Data credibility was tested using Miles and Huberman's theory. The results show that the branding image strategy at MAN 1 Konawe Selatan is carried out through three main approaches, namely: brand positioning (positioning the school's image as a superior and religious madrasah), brand identity (building an institutional identity through the vision and mission, logo, tagline, and social media), and brand personality (instilling religious, knowledgeable, and Islamic character in the entire academic community). The impact of this strategy has succeeded in forming the image of a madrasah that is religious, superior in science and technology, and has an Islamic personality, thereby increasing parental trust and preference in choosing a school. Parents feel confident in the programs offered and believe that MAN 1 Konawe Selatan is the best place to nurture their children academically and spiritually. This research contributes to the development of Islamic education management strategies, particularly in strengthening madrasah competitiveness through a planned and sustainable branding approach.
Co-Authors Akib Asih Wulandari Erwin Muh. Fadli Mangenre