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All Journal Jurnal Akuntansi dan Bisnis Krisnadwipayana
Widia Praptiwi
Departemen Akuntansi, Universitas Krisnadwipayana, Indonesia
Economics, Econometrics & Finance

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GOOD CORPORATE GOVERNANCE PERUSAHAAN TRANSPORTASI PADA KINERJA KEUANGAN Widia Praptiwi
Jurnal Akuntansi dan Bisnis Krisnadwipayana Vol 11 No 3 (2024): JURNAL AKUNTANSI DAN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jabk.v11i3.106

Abstract

This study aims to determine the effect of good corporate governance which includes independent board of commissioners, managerial ownership, institutional ownership, board of directors and audit committee on financial performance. The method used is quantitative method. The type and used is secondary data in the form of financial reports obtained from the Indonesia Stock Exchange. Hypothesis testing using multiple regression analysis. The population in this study consisted of 46 transportation companies listed on the Indonesia Stock Exchange (IDX) in the period 2018-2023. The sampling method in this study used purposive sampling. A sample of 8 companies was obtained for 6 years. Data analysis techniques in this study using quantitative analysis techniques. The relationship used in this study is a causal relationship. The results of this study obtained that independent board of commissioners has a negative and insignificant effect on the financial performance of transportation companies in 2018-2023.Managerial ownership, institutional ownership, board of directors and audit committee have a significant positive effect on the financial performance of transportation companies in 2018-2023.
AUDIT OPERASIONAL PEMASARAN TERHADAP PERSPEKTIF KEPUASAN PELANGGAN ATAS PRODUK “NU GREEN TEA” PT ABC PRESIDENT INDONESIA Dwi Richi Julian; Widia Praptiwi
Jurnal Akuntansi dan Bisnis Krisnadwipayana Vol 6 No 1 (2019): JURNAL AKUNTANSI DAN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jabk.v6i1.420

Abstract

The purpose of this research is to find out customer satisfaction of “Nu Green Tea” drinks through marketing programs and marketing budgets. As Marketing operational audit can use not only financial data as a key performance indicator. Data obtained by distributing questionnaires to several customers, namely traditional shops or agents that have been determined. The analysis used descriptive analysis method with describe quantitative analysis approach or describe the object of research to find out how effective and efficient the marketing program is on the marketing budget. Among of the results show that marketing programs and marketing budgets simultaneously have a positive and significant impact on customer satisfaction. Marketing programs are influenced by the existence of programs that include the development of human resources on the internal part, including marketing training. Marketing training, among the others, is to improve quality in order to improve the best sales performance by selling effectively and productively. Identifying the target market will help in developing an effective marketing strategy. Introducing products to consumers, promoting consistently, continuously, and in creative ways. Internet marketing is one of marketing strategy that is very effective, knowing the tastes of customers and customer needs by placing on social networking sites.
Co-Authors Dwi Richi Julian