Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal YUME : Journal of Management Balance : Jurnal Akuntansi dan Manajemen Vox Populi: Jurnal Umum Pengabdian Kepada Masyarakat ABDIMASYA | Jurnal Pengabdian Pada Masyarakat
Zulpa Adila
Universitas Merangin
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PENGENALAN BISNIS DIGITAL DAN ASPEK HUKUM BISNIS UNTUK MENINGKATKAN MINAT KEWIRAUSAHAAN SISWA MAN 1 MERANGIN Zulpa Adila; Ditya Putri Wulansari; Dede Iskandar
AbdiMasya | Hira Institute Vol. 3 No. 2 (2025): Desember 2025
Publisher : Hira Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Community Service Program (PKM) entitled “Introduction to Digital Business and Business Law to Enhance Entrepreneurial Interest of MAN 1 Merangin Students” aimed to improve students’ understanding of digital entrepreneurship and business legal aspects. Conducted at MAN 1 Merangin with 30 twelfth-grade students, the program employed structured material delivery, interactive discussions, and pre-test and post-test evaluations. The materials covered digital business concepts, technology-based business opportunities, and the importance of legal compliance in business. Results showed a significant improvement, with the average score rising from 54% in the pre-test to 89% in the post-test, representing an increase of approximately 65%. Students also demonstrated increased interest in digital entrepreneurship, reflected in their active participation throughout the program. These findings indicate that the program effectively enhanced students’ digital business literacy and legal awareness, strengthening their readiness to develop entrepreneurial activities aligned with technological and legal frameworks. This initiative contributes to fostering entrepreneurial competence and preparing students to adapt to the demands of the digital economy.
Pengaruh Price Discount Terhadap Keputusan Pembelian di E-Commerce Shopee Dengan Impulsive Buying Behavior Sebagai Variabel Moderating (Studi: Pengguna E-Commerce Shopee Kab. Merangin) Riri Wulandari; Gion Ramahdan; Nur Anisyah Harahap; Zulpa Adila
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.990

Abstract

Tujuan penelitian menganalisis pengaruh Price Discount terhadap keputusan pembelian, dan mengestimasi Impulsive Buying Behavior memoderasi hubungan antara Price Discount terhadap keputusan di E-Commerce Shopee Kab. Merangin . Penelitian ini menggunakan metode kuantitatif dengan pendekatan correlation research (Yusuf, 2017), bertujuan mengetahui pengaruh price discount (X) terhadap keputusan pembelian (Y), dengan impulse buying behavior (Z) sebagai variabel moderasi. Sampel sebanyak 100 responden dari 123.724 penduduk Kabupaten Merangin, diambil melalui kombinasi cluster sampling dan accidental sampling. Instrumen berupa angket online (25 item). Analisis data dilakukan menggunakan WarpPLS 7.0 dengan metode Partial Least Square (PLS). Hasil penelitian Price Discount berpengaruh positif dan signifikan terhadap Keputusan Pembelian (β = 0,93; P-value = 0,01 < 0,05) dengan kontribusi sebesar 87% (R² = 0,87). Namun, Impulse Buying Behavior tidak mampu memoderasi hubungan tersebut, ditunjukkan oleh kontribusi moderasi yang rendah (R² = 0,48).     The purpose of this study is to analyze the effect of Price Discount on Purchase Decision and to estimate whether Impulse Buying Behavior moderates the relationship between Price Discount and Purchase Decision on Shopee e-commerce users in Merangin Regency. This research uses a quantitative method with a correlational approach (Yusuf, 2017), aiming to determine the influence of price discount (X) on purchase decision (Y), with impulse buying behavior (Z) as a moderating variable. A total of 100 respondents were selected from a population of 123,724 people in Merangin Regency using a combination of cluster sampling and accidental sampling. The instrument used was an online questionnaire consisting of 25 items. Data analysis was conducted using WarpPLS 7.0 with the Partial Least Square (PLS) method. The results show that Price Discount has a positive and significant effect on Purchase Decision (β = 0.93; P-value = 0.01 < 0.05), with a contribution of 87% (R² = 0.87). However, Impulse Buying Behavior does not moderate the relationship, as indicated by a low moderation contribution (R² = 0.48).  
Penguatan Jiwa Kewirausahaan Mahasiswa untuk Menciptakan Peluang Bisnis Berkelanjutan Kusaimah Kusaimah; Rika Wahyuni; Zulpa Adila; Renol Elmi Krisito; Saldi Isra
Vox Populi: Jurnal Umum Pengabdian Kepada Masyarakat Vol 3 No 2 (2026): Vox Populi: Jurnal Umum Pengabdian Kepada Masyarakat
Publisher : PT. Meja Ilmiah Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70308/3an79p73

Abstract

Entrepreneurship is an important competency for university students in facing the challenges and opportunities of the digital economy. However, many students still lack sufficient understanding in identifying business opportunities, developing business innovation, and building sustainable ventures. This community service program aimed to strengthen students’ entrepreneurial mindset through an online interactive seminar conducted via Zoom Meeting. The activity involved 180 participants from the Digital Business, Entrepreneurship, Economic Education, and Elementary School Teacher Education (PGSD) study programs at Universitas Merangin. The program used an educational and participatory approach, with lecturers from economics education, entrepreneurship, and science and technology serving as speakers, followed by interactive discussions and Q&A sessions. The activity was evaluated using a Google Form. The results showed that 92.8% of participants gained new insights into entrepreneurship, 90.6% reported increased motivation to engage in entrepreneurial activities, and 87.2% considered the online seminar to be effective and interactive. In addition, participants found the material relevant to their needs and appreciated the speakers for being communicative and inspiring. These findings indicate that an interactive seminar based on practical experience is effective in strengthening students’ entrepreneurial spirit and enhancing their ability to create sustainable business opportunities.
Profitabilitas: Leverage, Income Smoothing, dan Struktur Modal dengan Firm Size sebagai Variabel Intervening pada Perusahaan Manufaktur BEI Zulpa Adila
YUME : Journal of Management Vol 9, No 3 (2026)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i3.12815

Abstract

Kinerja perusahaan merupakan salah satu aspek penting dalam pengambilan keputusan investasi karena mencerminkan kemampuan perusahaan dalam mengelola sumber daya secara efektif dan menghasilkan profitabilitas. Penelitian ini bertujuan menguji pengaruh leverage, income smoothing, dan struktur modal terhadap profitabilitas dengan firm size sebagai variabel intervening pada perusahaan manufaktur. Penelitian menggunakan pendekatan kuantitatif dengan data sekunder yang diperoleh dari laporan keuangan tahunan perusahaan. Pengujian dilakukan menggunakan analisis regresi dan path analysis untuk mengidentifikasi hubungan langsung maupun tidak langsung antarvariabel. Hasil penelitian menunjukkan bahwa leverage, income smoothing, dan struktur modal tidak berpengaruh signifikan terhadap firm size. Dalam hubungannya dengan profitabilitas, leverage dan struktur modal juga tidak menunjukkan pengaruh yang signifikan, sedangkan income smoothing terbukti berpengaruh positif dan signifikan. Sementara itu, firm size tidak menunjukkan pengaruh yang signifikan terhadap profitabilitas. Pengujian simultan menunjukkan bahwa model tidak signifikan dalam menjelaskan variasi firm size maupun profitabilitas, dengan nilai Adjusted R Square masing-masing sebesar 0,009 dan 0,002. Hasil path analysis selanjutnya menunjukkan bahwa firm size tidak berperan sebagai mediator dalam hubungan antara leverage, income smoothing, dan struktur modal terhadap profitabilitas. Temuan ini mengindikasikan bahwa variasi profitabilitas perusahaan manufaktur dalam konteks penelitian ini lebih kompleks dan kemungkinan dipengaruhi oleh faktor-faktor lain di luar variabel keuangan yang dianalisis.
Co-Authors Dede Iskandar Ditya Putri Wulansari Gion Ramahdan Kusaimah, Kusaimah Nur Anisyah Harahap Renol Elmi Krisito Rika Wahyuni Riri Wulandari Saldi Isra