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This Author published in this journals
All Journal Income: Innovation Of Economics And Management Islamic Economics and Business Review (IESBIR)
Ruri Mustika
Universitas Islam Negeri (UIN) Imam Bonjol Padang
Religion Economics, Econometrics & Finance Social Sciences

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Strategy to Optimize Sharia Financial Management as an Instrument to Improve the Performance of Halal MSMEs in West Sumatra Erizal Candra Efendi; Ruri Mustika
INCOME: Innovation of Economics and Management Vol. 5 No. 2 (2025): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v5i2.6295

Abstract

This study examines the optimization of sharia financial management as a strategy to enhance the performance of halal small and medium enterprises in West Sumatra. The background of the research is the limited financial literacy, low utilization of formal sharia financing products, and lack of standardized financial reporting among halal SMEs, which hinder their growth and competitiveness. The study aims to analyze how financial literacy, financing utilization, and transparency in reporting contribute to improving operational efficiency and compliance with sharia principles. The research employs a qualitative descriptive approach, using data collected through interviews, observations, and documentation from halal SMEs in West Sumatra. The findings reveal that financial literacy serves as the foundation for effective management, enabling SME owners to understand and utilize sharia-compliant financing. The utilization of formal sharia financing is still low, and standardized reporting is maintained by only a small portion of SMEs, limiting both internal management and access to external funding. The study also finds that integrating literacy, financing access, and transparent reporting creates a synergistic effect that significantly enhances performance, operational efficiency, and stakeholder trust. The conclusions indicate that optimizing sharia financial management is essential for promoting sustainable growth, compliance with sharia principles, and long-term viability of halal SMEs in West Sumatra. This research provides practical implications for policymakers, financial institutions, and SME support agencies to design targeted interventions that improve literacy, facilitate financing access, and implement transparent reporting systems.
Analisis Dampak Sertifikasi Halal terhadap Kepercayaan Konsumen dan Pertumbuhan Ekonomi UMKM Erizal Candra Efendi; Ruri Mustika; Wildan Hadi
Islamic Economics and Business Review Vol 4 No 2 (2025): IESBIR, December 2025
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59580/iesbir.v4i1.12918

Abstract

This study examines the impact of halal certification on consumer trust and the economic growth of Micro, Small, and Medium Enterprises (MSMEs) in Padang, Pekanbaru, Medan, and Bengkulu. The research aims to identify how halal certification influences consumer perceptions, loyalty, and the expansion of MSME markets. A qualitative approach was employed, using in-depth interviews and documentation from 32 MSMEs across the four cities. The findings reveal that halal certification significantly enhances consumer trust in product quality, hygiene, and compliance with Islamic principles. Increased trust leads to higher customer loyalty, repeated purchases, and recommendations, which in turn boost MSME revenues and market share. Additionally, MSMEs that actively utilize halal certification in marketing strategies experience greater visibility and opportunities for domestic and international market expansion. Halal certification thus serves not only as a religious compliance requirement but also as a strategic instrument for sustainable economic development of MSMEs. The study contributes to the field of economics and business by demonstrating the practical benefits of certification in enhancing consumer confidence and supporting MSME growth. Keywords: Halal Certification; MSME Growth; Market Expansion; Economic Development
Co-Authors Erizal Candra Efendi Wildan Hadi