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All Journal DAAR EL-IDARAH: Journal of Islamic Education Management Advances In Education Journal
UNZIL AL HUDA
Universitas Nurul Jadid
Religion Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Other

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Analisis Efektivitas Kampanye Iklan Digital dalam Meningkatkan Citra Lembaga Pendidikan Islam ( Studi kasus : MI. Bahrul Ulum Watupanjang - Krucil ) Unzil Al Huda
Advances In Education Journal Vol. 2 No. 1 (2025): Advances In Education Journal (Agustus)
Publisher : Yayasan Al-Afif

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Abstract

This study aims to analyze the effectiveness of digital advertising campaigns in improving the image of Islamic educational institutions at MI Bahrul Ulum, Watupanjang Village, Krucil District. The research location was chosen because of its characteristics as a rural area with limited access to technology but with untapped potential for digital marketing development. The research method used is descriptive qualitative with a case study approach, involving data collection through in-depth interviews, participatory observation, and document analysis. Research informants consisted of madrasah administrators, teachers, parents, and the surrounding community. The results showed that the digital advertising campaign conducted through social media such as WhatsApp, Instagram, and Facebook successfully expanded the reach of information and increased public awareness of the existence and advantages of MI Bahrul Ulum. Content that emphasized Islamic values and modern learning was able to attract interest and build audience trust. However, limitations in human resources for content management and unstable internet access remain major challenges in maximizing the effectiveness of digital campaigns. In conclusion, digital advertising campaigns play a crucial role in strengthening MI Bahrul Ulum's image as a credible and innovative Islamic educational institution. Enhancing the capacity of administrators and improving technological infrastructure are essential for optimizing future digital marketing strategies.
Leadership And Entrepreneurial Ethics In Islamic Education UNZIL AL HUDA; GHEITSAA' ZAAHIRA SHOOFIYA
DAAR EL-IDARAH: Journal of Islamic Education Management Vol. 1 No. 02 (2025): DAAR EL-IDARAH: Journal of Islamic Education Management
Publisher : Lembaga Penerbitan, Penelitian, dan Pengabdian kepada Masyarakat (LP3M)  of Institut Badri Mashduqi Probolinggo Jawa timur Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66931/jmpi.v1i02.322

Abstract

This study examines the synergy between leadership and entrepreneurial ethics in Islamic education as a strategy to improve the quality of educational institution management. Leadership from an Islamic perspective emphasizes not only the ability to organize and direct, but also requires exemplary conduct, trustworthiness (amanah), and justice in managerial processes. Meanwhile, entrepreneurial ethics based on Islamic values stress honesty, halal practices, responsibility, and excellent service in all economic activities. The integration of these two aspects can be observed in Islamic schools through the development of entrepreneurship programs managed professionally while remaining grounded in spiritual values, such as student cooperatives, skills training, and market day activities. This synergy not only supports the economic independence of schools but also serves as a medium for character building, fostering students who are creative, independent, and possess noble character. Therefore, the implementation of Islamic leadership combined with entrepreneurial ethics is able to create a religious, productive, and competitive educational environment, thereby contributing significantly to the sustainable improvement of the quality of Islamic educational institutions.
Co-Authors GHEITSAA' ZAAHIRA SHOOFIYA