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All Journal Journal of Community Service and Empowerment
Haekal Ridho Afandi
Visual Communication Design Department, Faculty of Engineering and Design, University of Hayam Wuruk Perbanas, Jl Wonorejo Utara No. 16, Surabaya, East Java 60296, Indonesia
Social Sciences Other

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Augmented reality-based packaging innovation as a promotional tool for Dian Catering Surabaya Ellen Theresia Sihotang; Haekal Ridho Afandi; Putri Wulanditya; Aditya Ramadhani
Journal of Community Service and Empowerment Vol. 6 No. 3 (2025): December
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v6i3.42142

Abstract

The catering business, as part of the food and beverage service industry, has experienced significant growth, particularly in Surabaya, East Java. One example is Dian Catering Surabaya, which has been operating since 2011. However, the business has not yet reached its optimal revenue, especially in the period following the Covid-19 pandemic. In response to this challenge, the business partner intends to implement a promotional strategy through packaging innovation to more effectively reach potential customers. To support this effort, the community service team from Hayam Wuruk Perbanas University provided a solution in the form of Augmented Reality/AR-based packaging, which enables customers to interact with the business owner via smartphones, enhanced with engaging visual content. The approach used in this program was Participatory Action Research (PAR), which consists of five main stages: preparation, training, assistance, evaluation, and monitoring. These stages received positive responses from the partner and were considered highly beneficial, as the partner gained valuable insights into cost-effective and efficient promotional strategies through the use of AR technology. The implementation of AR-based packaging as a promotional medium is also expected to contribute to an increase in the partner’s average monthly revenue.
Co-Authors Aditya Ramadhani Ellen Theresia Sihotang Putri Wulanditya