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Ngaisah Ngaisah
Sekolah Tinggi Ilmu Ekonomi (STIE) Wijaya Mulya Surakarta

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Analisis Pola Konsumsi Rumah Tangga Di Tengah Pandemi Covid-19 Studi Kasus Di Desa Giriroto Kecamatan Ngemplak Kabupaten Boyolali MG. Sukamdiani; Ngaisah Ngaisah; Choirun Anisa Nur Intani
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
Publisher : STIE Wijaya Mulya

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This study aims to determine the effect of income, number of dependents of family members and education level on household consumption patterns. The data used in this study are primary data collected from qustionnaires to 154 respondents in the Giriroto Village community. With the sampling technique using the Purposive Sampling Technique. The data processing method uses the Multiple Linier Regression method. The results of data analysis in the study, namely, Y = 19,707 + 0,464X1 + ,105X2 + 0,277X3 + e, explaining that there is a positive influence of income on household consumption patterns, this is evidenced by the t-count value of 5,685 with a value the significance of 0,000 ( 0,000˂ 0,05 ) and the regression coefficient of 0,464, the t-test related to the number of dependents of family members, there is a positive effect of the number of dependents of family members on the pattern of household consumption butnot significant, this is evidenced by the t-count value of 1,040with a significance value of 0,300 (0,300 ˃ 0,05 ) and a regression coefficient of 0,105. The t-test related to education level has a positive but not significant effect, this is evidenced by the t-count value of 2,393 with a significance value of 0,018 ( 0,018 ˃ 0,05 ) and the regression coefficient is 0,277. The F test related to income, number of dependents of family members and education level, simultaneously has no effect on household consumption patterns, this is evidenced by the calculated F value of 13,696with a significance value of 0,000 (0,000˂ 0,05). The coefficient of determination is 21.5% the dependet variable is the Household Consumption Pattern (Y) explained by Income, Number of Dependent Family Members and Education Level, while the remaining 78.5% is influenced by other factors such as Taste, Wealth, Interest Rate, etc.Keyword : Household Consumtion Pattern, Income, Number of Dependent Members Family, and Education Level.
Analisis Pengaruh Produk, Harga, Promosi dan Lokasi Terhadap Keputusan Pembeli Di PT. Dimensi Putra Mandiri Colomadu Karanganyar Ngaisah Ngaisah; MG Sukamdiani; Pipit Tri Fati’ah
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

This study aims to determine the effect of the product, price, promotion, and place of purchasing decisions at PT Dimensi Putra Mandiri Colomadu Karanganyar. The independent variable are product, price promotion, and place affect the purchase decision as the dependent variable. The population in this study are customers PT Dimensi Putra Mandiri. Samples were taken of 100 respondents using a random sampling technique. Data was collected using a survey method through questionnaires filled out by customers. Then, the data obtained were analyzed using multiple regression analysis. This analysis includes the validity test, reliability test, hypothesis testing through the F test and t test, and coefficient of determination analysis (R²). Based result, obtained regression equation: Y = 1,693 + 0,202X1+ 0,484X2 + 0,147X3+ 0,081X4. Based on statical data analysis, the indicators in this research is valid and the variables are reliable. Individually, the variables have greater influence is price with the regression coefficient 0,484, followed by the product variable with a regression coefficient 0,202, promotion 0,147 and the variable have the negative influence is place with the regression coefficient 0,081. The computation of hypothesis using the t test showed that the variable product and promotion in meticulous proved significant. And the variable price and place not significantly influence the purchase decision variables. Then through the F test can be know that the independent variable is feasible to test purchasing dependent variable. Figures adjusted R square of 0,849 indicates that variable of purchasing decision can be explained by four independent variables in the regression quotation. The remaining 15,1% is explained by other variable out side of the three variables used in this research.Key word : Purchasing Decisions, Product, Price, Promotion, Place