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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Siyasah Dusturiyah: State Law Review
Wawat Setiawati
International Women University
Law, Crime, Criminology & Criminal Justice Other

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ASIH LESTARI CAKE KABUPATEN BANDUNG Riska Rahayu; Wawat Setiawati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9554

Abstract

This study aims to examine how product price and quality influence purchasing decisions at Toko Asih Lestari Cake in Bandung Regency. This study uses a quantitative method with a descriptive and verificative approach. The study involved 96 participants, determined using Lemeshow's formula. The data analysis techniques used include validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and the coefficient of determination.The results of the multiple linear regression analysis show the equation Y = 2,314 + 0,352X₁ + 0,487X₂. Partially, the price variable (X₁) has a significant effect on the purchase decision, with a calculated t-value of 3.215, which is greater than the table t-value of 1.985, and a significance value of 0.002, which is less than 0.05. The quality of the product variable (X₂) has a significant effect, as shown by a calculated t-value of 4.876, which is greater than 1.985, and a significance level of 0.000, which is less than 0.05. At the same time, both the price and quality of the product have a significant effect on the purchasing decision, with an F value of 45.632, which is greater than the F table value of 3.09, and a significance level of 0.000, which is less than 0.05. The coefficient of determination (R²) value of 0.495 shows that 49.5% of the purchase decisions are influenced by product price and quality, while the remaining part is affected by other factors not included in this study.
Regional Government Authority in Digital Tourism Development: A Case Study on the Big Farmer Tourist Attraction Susilawati Susilawati; Wawat Setiawati
Siyasah Dusturiyah: State Law Review Vol. 1 No. 2 (2025): Siyasah Dusturiyah: State Law Review
Publisher : Yayasan Cahaya Generasi Positif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65101/cn1p4360

Abstract

This study examines the constitutional and statutory authority of regional governments in Indonesia to develop digital tourism, using the Rimbun Conservation Village in South Tangerang as a case study. Under Law No. 10 of 2009 on Tourism and Regional Regulation No. 5 of 2022, district and municipal governments are empowered to formulate tourism master plans, designate local attractions, regulate operations, and facilitate digital promotion. Employing a normative‐juridical approach combined with qualitative case analysis, this research reviews national and regional legislation and integrates in‐depth interviews with local tourism officials and program reports. Findings reveal that the South Tangerang City Government effectively translated its legal mandate into concrete initiatives by embedding “digital” and “community‐based” tourism objectives into local bylaws, investing in digital infrastructure, and leveraging public–private partnerships such as the Green Camp 2024 collaboration. The digitalization of marketing, virtual tours, and e‐commerce platforms significantly enhanced local income streams, increased participation of micro, small, and medium enterprises (MSMEs), and generated employment within agritourism activities. However, implementation challenges persist, notably digital literacy gaps, uneven internet access, and infrastructure deficits. The study concludes that, while robust legal frameworks provide a solid foundation for digital tourism development, sustainable outcomes depend on ongoing investment in digital capacity building and inclusive policymaking. Recommendations include strengthening digital literacy programs, expanding broadband connectivity, and fostering multi‐stakeholder governance to ensure equitable economic benefits. This research contributes to administrative law scholarship by demonstrating how proactive local legislation and collaborative governance can align statutory authority with innovation in the digital tourism sector.
Co-Authors Riska Rahayu Susilawati Susilawati