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All Journal Journal of Media and Communication Jurnal Ilmu Komunikasi dan Bisnis
Nitasri Murawaty Girsang
Institut Seni Indonesia Padang Panjang
Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Komunikasi Krisis di Era Digital: Studi Kasus Krisis Keuangan dan Hukum Pada PT Sri Rejek Isman TBKK (SRITEX) Lailatul Himni; Muhammad Syukri Erwin; Nitasri Murawaty Girsang
Jurnal Ilmu Komunikasi dan Bisnis Vol 10 No 2: April 2025
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/hhg3mh47

Abstract

Krisis komunikasi dalam industri manufaktur dapat berdampak pada reputasi dan stabilitas bisnis. Penelitian ini menganalisis respons publik dan media terhadap krisis yang dihadapi PT Sri Rejeki Isman Tbk (Sritex), yang penundaan kewajiban pembayaran utang (PKPU) pada 2021 serta krisis hukum akibat dugaan korupsi yang melibatkan Komisaris Utama pada 2024. Metode yang digunakan adalah analisis kualitatif deskriptif dengan pendekatan studi kasus terhadap pemberitaan media dan sentimen publik di media sosial. Hasil penelitian menunjukkan bahwa minimnya transparansi komunikasi krisis Sritex berdampak pada dominasi sentimen negatif di media dan masyarakat. Media nasional dan internasional menyoroti dampak krisis terhadap industri tekstil dan kepercayaan investor. Sementara itu, kritik publik di media sosial memperburuk spekulasi terhadap perusahaan. Berdasarkan Situational Crisis Communication Theory (SCCT), strategi komunikasi Sritex lebih cenderung menghindari dialog publik, yang justru memperburuk persepsi negatif. Penelitian ini menekankan pentingnya strategi komunikasi yang lebih proaktif dan berbasis solusi dalam menghadapi krisis keuangan dan hukum, seperti corrective action dan mortification strategy untuk memulihkan kepercayaan publik.
Strategi Kreatif Pada Program Kok Bisa Viral NTV Berdasarkan Teori Creative Strategy Ahmad Risqi; Nitasri Murawaty Girsang
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The development of digital media has caused television programs to be required to produce relevant, engaging, and trend-oriented content in order to maintain their existence amid increasing media competition. This study aims to identify the creative strategies implemented by the creative team of the television program Kok Bisa Viral in producing up-to-date content as an effort to maintain program sustainability. This research uses a descriptive qualitative method with data collection techniques including observation, interviews, and documentation. The analysis applies Graham Wallas’ creative process theory, which consists of four stages: preparation, incubation, illumination, and verification. The results show that the creative strategies applied by the Kok Bisa Viral team in creating relevant content include theme research, content repackaging, theme branching development, program concept development, and changes in editing concepts. These strategies are carried out through idea exploration, creative discussions, adaptation to digital trends, and evaluation processes to ensure that the produced content meets audience expectations. The implementation of these creative strategies demonstrates that adaptability and innovation within the creative team play an important role in maintaining the existence of television programs amid the continuous development of the media industry.
Co-Authors Ahmad Risqi Lailatul Himni Muhammad Syukri Erwin