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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmu Komunikasi dan Bisnis
Ratu Laura Mulia Baskara Putri
Universitas Pembangunan Nasional “Veteran” Jakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi ‘Kampanye Produk’ PR Agency Di Sosial Media Denaya Putri Setiawan; Ratu Laura Mulia Baskara Putri; Vina Mahdalena
Jurnal Ilmu Komunikasi dan Bisnis Vol 5 No 2: April 2020
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/7eza8338

Abstract

Perkembangan sosial media sekarang ini mempengaruhi munculnya cyber PR dan profesi Key Opinion Leader yang digunakan untuk tujuan membentuk citra dengan menggunakan bantuan PR agency. Seperti Kandi Imaji yang menjadi representatif Vivo dalam kampanye produk Vivo Z1 Pro. Tujuan penelitian ini untuk menggambarkan strategi kampanye produk Vivo Z1 Pro menggunakan KOL yang dibuat oleh Kandi Imaji di sosial media. Metode penelitian ini adalah deskriptif-kualitatif. Hasil penelitian adalah Kandi Imaji menggunakan strategi yang dibuatnya sendiri namun serupa dengan konsep yang digunakan dalam penelitian ini. Berdasarkan data engagement rate, strategi yang dilakukan Kandi Imaji berhasil karena interaksi target audiens tinggi.
Dinamika Komunikasi Interpersonal Pasangan Militer Dalam Pernikahan Hasil Perjodohan Aurellia Calista Gunawan; Ratu Laura Mulia Baskara Putri
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 3 (2026): Article in Press
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i3.5614

Abstract

Arranged marriages among military couples involve distinctive interpersonal communication dynamics because partners must develop intimacy after marriage while facing military demands, including mobility, assignments, limited time together, and long-distance relationships. This study aims to analyze interpersonal communication dynamics among military couples in arranged marriages and identify the interpersonal relationship patterns formed through communication. This research employed a qualitative method with a phenomenological approach. Data were collected through in-depth interviews and documentation and analyzed using the Miles and Huberman model, consisting of data reduction, data display, and conclusion drawing/verification. The findings show that emotional closeness between partners does not emerge instantly but develops gradually through adaptation, openness, discussion, compromise, and continuous communication. Couples manage differences in culture, character, habits, and perspectives through direct interaction and communication media when separated by military duties. The study reveals relational dialectical tensions, including openness and protection, autonomy and connection, as well as predictability and novelty. Family support and respect for parents strengthen the couples’ commitment to maintaining their marriages. Therefore, interpersonal relationships are constructed through understanding and adjustment. In conclusion, interpersonal communication serves as the foundation for building trust, managing conflict, strengthening emotional intimacy, and sustaining marital harmony among military couples in arranged marriages.
Co-Authors Aurellia Calista Gunawan Denaya Putri Setiawan Vina Mahdalena