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All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Ilmiah Manajemen Dan Kewirausahaan
Bahrain Pasha Irawan
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Religion Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Destination Image dan Travel Experience terhadap Revisit Intention dengan Tourist Satisfaction Sebagai Variabel Mediasi pada Wisatawan Domestik di Lawang Sewu Semarang Lisna Monica; Bahrain Pasha Irawan
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6157

Abstract

This study aims to analyze the influence of Destination Image and Travel Experience  on Revisit Intention, with Tourist Satisfaction as a mediating variabel among domestic tourist visiting Lawang Sewu in Semarang. A quantitative approach was applied using 150 respondents, and the data were processed using Partial Least Squares Structural Equation Modeling ( PLS-SEM). The findings indicate that both Destination Image and Travel Experience  have a positive and sifnificant effect on Tourist Satisfaction. Furthermore, Tourist Satisfaction significantly influences Revisit Intention. The result also reveal that Tourist Satisfaction server as a significant mediating variabel in the relationship between Destination Image and Travel Experience  with Revisit Intention. This suggests that a positive Destination Image and memorable Travel Experience s enhance Tourist Satisfaction, which subsequently increases their intention to Revisit Intention. These result highlight the importance for heritage destination managers to strengthen destination image, improve visitor experiences, and enhance servise quality to foster tourist loyalty and support sustainable tourism development.     Keywords: destination image, mediating effect, tourist satisfaction, travel experience , revisit intention.
Pengaruh Perceived Value dan Tourist Experience terhadap Tourist Loyalty dengan Tourist Satisfaction sebagai Variabel Mediasi (Studi Kasus pada Wisata Lawang Sewu Semarang) Muhammad Asyiq Ardana; Bahrain Pasha Irawan
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9975

Abstract

Fluctuations in the number of tourist visits to Lawang Sewu Semarang indicate the importance of strategic efforts to increase tourist loyalty. Tourist loyalty is influenced by various factors, including perceived value and tourist experience, with tourist satisfaction as a mediating variable. This study aimed to analyze the influence of perceived value and tourist experience on tourist loyalty through tourist satisfaction. This study used a quantitative approach with an explanatory design. Data were collected through questionnaires administered to 120 respondents who were visitors to Lawang Sewu, using purposive sampling. The data were analyzed using SmartPLS. The results showed that perceived value and tourist experience had positive and significant effects on tourist satisfaction. In addition, tourist satisfaction had a positive effect on tourist loyalty. Perceived value and tourist experience also had direct effects on tourist loyalty, as well as indirect effects through tourist satisfaction as a mediating variable. Thus, increasing perceived value and positive tourist experiences can enhance satisfaction and encourage the formation of tourist loyalty toward Lawang Sewu Semarang.
Co-Authors Lisna Monica Muhammad Asyiq Ardana