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All Journal Jurnalika : Jurnal Ilmu Komunikasi
Tanya Chynta
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Law, Crime, Criminology & Criminal Justice Social Sciences

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Artikel Penelitian / Original Re PERAN ALGORITMA TIKTOK SEBAGAI GATEKEEPER DALAM PEMBENTUKAN AGENDA ISU LINGKUNGAN: Studi Netnografi tentang Kekuasaan Algoritmik, Viralisasi, dan Komunikasi Lingkungan di Ruang Publik Daring Daffa, Daffa faisal; Arif Rahman; Reza Pahlevi; Tanya Chynta
Jurnalika : Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2026): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika101291

Abstract

This study explores the role of TikTok’s algorithm as a digital gatekeeping actor in shaping the agenda of environmental issues within the online public sphere. With its massive user base, TikTok functions not merely as an entertainment platform, but as a central arena for meaning production and the circulation of environmental discourse. Employing a qualitative netnographic approach, the research examines how TikTok’s recommendation system prioritizes content based on virality, emotional appeal, and visual attractiveness. The findings reveal that the algorithm amplifies simplified and affective environmental narratives, while marginalizing analytical, structural, and scientifically grounded content. Moreover, personalization mechanisms generate homogeneous information spaces that reinforce filter bubbles and restrict the diversity of perspectives. These results demonstrate that algorithms are not neutral tools, but symbolic forces that actively shape public perceptions of environmental issues. Therefore, adaptive environmental communication strategies are required strategies that engage with algorithmic logic without sacrificing depth, accuracy, and the educational orientation of the message.
Co-Authors ARIF RAHMAN Daffa, Daffa faisal Reza Pahlevi