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All Journal Journal of Management - Small and Medium Enterprises (SME's)
Wiyana, Shabilla Maharani
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Economics, Econometrics & Finance

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DOMESTIC TOURISTS’ REVISIT INTENTION TO MANGROVE TOURISM IN JAKARTA: A THEORY OF PLANNED BEHAVIOR APPROACH Wiyana, Shabilla Maharani; Billa, Khaerun Nissa; Kurniawati, Kurniawati
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.23697

Abstract

This study aims to analyze the factors influencing the revisit intention of domestic tourists to mangrove tourism destinations in the Jakarta area using the Theory of Planned Behavior (TPB) approach. The main focus is directed toward the influence of environmental knowledge, environmental advertising, and moral norms on tourists' attitudes, as well as the impact of these attitudes on revisit intention. This study utilizes a quantitative method, employing a cross-sectional survey approach involving 361 respondents who have visited mangrove tourism areas in Jakarta. The sampling technique used is purposive sampling, while data analysis is conducted using the Structural Equation Modeling (SEM) method with the assistance of AMOS software. Keywords: Green Marketing; Environmental Knowledge; Environmental Advertisement; Moral Norms; Attitude; Revisit Intention
Co-Authors Billa, Khaerun Nissa Kurniawati Kurniawati